Premium Expansion Berluti operates a global luxury retail footprint with over 60 stores and a bespoke service in Paris, indicating ongoing opportunities to upsell high-value ready-to-wear, leather goods, and customized footwear experiences in flagship locations and expanding markets such as Southeast Asia.

Digital & Experience The tech stack includes Salesforce, Power Automate, and analytics tools, suggesting potential for personalized marketing, CRM-driven sales plays, and seamless seamless customer journey enhancements to drive higher conversion and repeat purchases.

Brand Collaborations Recent partnerships and ambassador activity (Film series with brand ambassador, Carine Roitfeld collaboration) signal opportunities to co-create limited editions, events, and content-led campaigns that can generate exclusive product demand and elevated store traffic.

Product Innovation Recent product updates like lighter knit-upper Shadow and ready-to-wear expansion imply demand for technologically refined, lighter premium items; sales teams can target clients seeking performance-craft balance and new season introductions.

Leadership & Outreach Executive moves and design leadership changes (Kris Van Assche departure) highlight appetite for fresh creative direction; leverage storytelling and new creative campaigns to engage high-net-worth clients and open doors for advisory partnerships, private events, and VIP outreach.