Proven Reputation in Sewing Industry With over 100 years of experience, BERNINA is renowned as a premier manufacturer of sewing and embroidery systems, attracting industry leaders and influencers. This established reputation can be leveraged to target customers seeking high-quality, innovative sewing solutions.

Strategic Partnership with Hoffman Media The recent partnership with Hoffman Media to launch Quilt Street showcases BERNINA's commitment to offering educational content and fostering community within the quilting space. This collaboration presents an opportunity to approach quilting enthusiasts and expand market reach through mutual promotion.

Revolutionary Product Line The introduction of the revolutionary BERNINA 830 in 2008, designed to disrupt the home sewing industry, demonstrates the company's capability for innovation. Highlighting this groundbreaking product can attract customers looking for cutting-edge sewing technology and position BERNINA as a leader in the sector.

Strong Dealer Network Across the US With a network of approximately 500 fully trained dealerships in the United States, BERNINA has a wide-reaching presence that can be tapped into for localized sales initiatives. Collaborating with these dealers can help penetrate different regional markets and target diverse customer segments effectively.

Competitive Differentiation in Sewing Market Compared to similar companies like Singer and Simplicity, BERNINA's focus on advanced technology and premium sewing solutions sets it apart in the market. Emphasizing these unique selling points can appeal to customers seeking top-tier sewing and embroidery products, presenting a competitive advantage in sales efforts.