Channel Expansion Leverage Bernzomatic’s strong brand and distribution reach within consumer and professional markets to explore broader channel partnerships with large retailers, industrial distributors, and contractor networks, enabling cross-sell of torches, accessories, and related safety gear.

Bundled Offerings Develop compelling bundles of torches with accessories, fuel, and protective gear, plus value added services or warranties to increase average order value in both consumer and professional segments; use the FirePoint Creator Tool momentum to create product demos and content that showcase bundled solutions.

Targeted Pros Identify and target key trades such as plumbing, HVAC, metal fabrication, and construction for bulk or fleet sales, with tailored pricing, loyalty programs, and on site training to drive repeat purchases and contract level opportunities.

Digital Readiness Capitalize on existing digital marketing tech to drive demand and optimize conversions among both B2C and B2B buyers, including retargeting, product discovery, and digital merchandising for torch and accessory categories.

OEM Expansion Explore private label, OEM partnerships, and regional distribution to scale beyond current footprint, leveraging Newell Brands global reach to enter new markets and provide contracted manufacturing support for professional grade torch solutions.