Vacation Ownership Opportunity Berry's vacation ownership program spans over 14,000 owners at Eastern Slope Inn and Attitash Mountain Village, creating a ready audience for owner communications, loyalty initiatives, and premium experiences. A targeted CRM and marketing automation plan could increase owner retention and upsell opportunities across properties.

Sustainable Growth Fit The development minimalist philosophy and focus on the MWV ecosystem align with opportunities in sustainable design, energy efficiency, and cost savings. Proposals could include solar, energy management, water conservation, and green retrofit services for existing properties and future developments.

Reputation & Marketing Recent Tripadvisor Travelers' Choice awards underscore brand strength in guest experience. There is potential to expand reputation management, OTA partnerships, and multi-channel marketing to boost occupancy and attract travelers beyond peak season.

Leasing & Ops Growth With diversified lodging—homes, condos, apartments, hotel rooms, and vacation rentals—Berry could benefit from integrated property management and smart-building solutions, improving occupancy, maintenance workflows, and tenant/guest experience across residential and commercial spaces.

Tech Expansion Berry already uses Revinate, Google Analytics, and WordPress; there is room to extend CRM, channel management, revenue management, and guest communications to maximize guest lifetime value, owner engagement, and marketplace visibility.