Global Expansion Bershka has been actively expanding its physical store presence in various countries like Sweden, the United Kingdom, and India. This expansion strategy presents opportunities for local partnerships and collaborations to further establish the brand in new markets.

Fashion Collaboration Collaborations with brands like Ffface.me, Major League Soccer, and the NFL have opened avenues for unique product offerings and customer engagement. Leveraging on such partnerships can lead to exclusive sales opportunities catering to specific consumer segments.

Tech Integration With a tech stack including Hotjar, Google Analytics, and PWA, Bershka demonstrates a commitment to leveraging technology for a seamless online shopping experience. Utilizing these tech tools can help streamline sales processes and enhance customer interactions.

Youth-Centric Trends The launch of collections like BSK Teen and collaborations focused on soccer culture and augmented reality indicate Bershka's alignment with youth-centric trends. Tailoring sales strategies to resonate with the young demographic can drive increased customer acquisition and retention.

Sustainability Focus Bershka's brand ethos includes a focus on sustainability and creating a sustainable future. Emphasizing eco-friendly practices in product marketing and offering sustainable fashion options can appeal to environmentally conscious consumers, opening up sales opportunities in the growing market segment of sustainable fashion.