Strategic Expansion Bershka’s aggressive physical store expansion in key markets like the UK and Sweden, along with its new flagship stores featuring immersive technology such as AR try-on, presents opportunities to offer tailored retail solutions, digital marketing, and store deployment services to support their growth.

Digital Innovation The company's adoption of advanced tech stack elements including AR technology and immersive retail concepts indicates a focus on innovative shopping experiences, opening avenues for partnerships in AR development, omnichannel solutions, and customer engagement platforms.

Brand Collaborations Partnerships with influential brands like ECKO UNLTD demonstrate Bershka’s interest in streetwear collaborations, which can be leveraged for co-branded marketing campaigns, exclusive product launches, and influencer-driven promotions to drive sales and brand loyalty.

Product diversification The launch of the BSK Teen collection aligns with the company’s focus on social media trends and youth culture, signaling potential for targeted advertising campaigns, social media management, and influencer collaborations aimed at increasing engagement among younger demographics.

Market Penetration With a broad revenue range and significant market presence comparable to competitors, Bershka’s focus on opening new stores and expanding in diverse regions offers opportunities for retail consultancy, franchise development, and localized marketing strategies to maximize sales in emerging markets.