Venue Capacity Target corporate and sponsor activations around a 9,000-seat arena with premium suites and unobstructed sightlines appealing to large events, concerts, and community gatherings to maximize venue utilization.

Strategic Partnerships Leverage ongoing ties with sports affiliates and local institutions (Rio Grande Valley Vipers, DHR Health, Food Bank collaboration) to offer co-branded events, health and wellness campaigns, and charitable partnerships that attract sponsors and media attention.

Multi use Demand Promote flexible space for concerts, family shows, commencements, conferences, and political functions to diversify revenue streams and reduce reliance on a single event type.

Digital Engagement Utilize tech stack capabilities and high-impact scoreboard to attract digital advertising, sponsorships, and experiential marketing packages during live events to boost ancillary revenue.

Community Health Continue and expand health-related partnerships and community events such as vaccination clinics and food distribution to position the venue as a civic hub, opening doors for public sector and non-profit sponsorship opportunities.