Sustainability Partnerships Bertel O. Steen shows strong interest in sustainability through reuse, recycling partnerships with Hydrovolt and potential collaboration on mobility solutions, presenting an opportunity to offer circular economy services, EV battery lifecycle solutions, and sustainable fleet programs.

Mobility Transformation The company aims to lead the large transformation in the automotive industry and develop future mobility solutions, suggesting sales opportunities in connected services, subscription models, and fleet electrification initiatives for corporate customers.

Multi-Brand Footprint As an importer and distributor of multiple brands (Mercedes-Benz, Kia, Peugeot, Citroën, DS, Opel, smart, Fiat, Alfa Romeo, Jeep, Setra, Fuso) with a large dealer network, there is potential to upsell cross-brand financing, maintenance packages, and unified service agreements.

Logistics & Service Strategic partnerships in logistics with Wallenius Wilhelmsen and independent workshop network Snap Drive indicate openness to integrated logistics, aftersales, and service center solutions, enabling opportunities for fleet service contracts and centralized parts distribution.

Public Sector & Fleets Ownership interests in car sharing (Otto) and fleet-focused services, plus a presence in municipalities, point to sales opportunities in public sector mobility programs, fleet management, and vehicle sharing solutions for municipalities and government contractors.