Insights

Regional Footprint Family-owned multi-dealer group across Hartford CT and multiple Western Massachusetts locations presents a broad local market. This enables targeted outreach to feeders across multiple metro areas and opportunities to cross-sell new and used vehicles, service plans, and financing options.

Diverse Inventory Portfolio spans Subaru, Chevrolet, Chrysler, Dodge, Jeep, Ram, Nissan, Fiat, Mitsubishi and extensive used-car inventory. Sales teams can tailor offers by brand and segment, including certified pre-owned programs, to capture a wide range of buyer intents.

Financial Scale Revenue in the 25 to 50 million range with 11-50 employees indicates a mid-market auto group with capacity for regional marketing investments, loyalty programs, and extended warranty or financing partnerships to improve ASP and GMROI.

Digital Enablement Active tech stack including Google Ads, SEMrush, New Relic, and accessibility tools suggests readiness for performance marketing, analytics-driven campaigns, and optimized user experiences to lift lead quality and online-to-in-store conversion.

Expansion Readiness Presence across multiple MA and CT markets, plus a long-standing 40-year focus, signals potential for regional dealership partnerships, fleet or business-to-business sales programs, and scalable service plans to drive repeat visits and referrals.

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Bertera Auto Group Tech Stack

Bertera Auto Group uses 8 technology products and services including AudioEye, UserWay, Google Ads, and more. Explore Bertera Auto Group's tech stack below.

Bertera Auto Group's Email Address Formats

Bertera Auto Group uses at least 2 email formats:
Bertera Auto Group Email FormatsExamplePercentage
FLast@bertera.comJDoe@bertera.com
91%
First@bertera.comJohn@bertera.com
9%

Frequently Asked Questions

What is Bertera Auto Group's official website and social media links?

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Bertera Auto Group's official website is bertera.com and has social profiles on LinkedIn.

How much revenue does Bertera Auto Group generate?

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As of October 2026, Bertera Auto Group's annual revenue is estimated to be $25M - $50M.

What is Bertera Auto Group's SIC code and NAICS code?

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Bertera Auto Group's SIC code is 5511 - Motor Vehicle Dealers (New and Used) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Bertera Auto Group have currently?

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As of October 2026, Bertera Auto Group has approximately 43 employees across 2 continents, including North America and Asia. Key team members include Controller: G. H., General Sales Manager: M. L. and Human Resources Specialist: M. T. Explore Bertera Auto Group's employee directory with LeadIQ.

What industry does Bertera Auto Group belong to?

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Bertera Auto Group operates in the Motor Vehicle Manufacturing industry.

What technology does Bertera Auto Group use?

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Bertera Auto Group's tech stack includes AudioEye, UserWay, Google Ads, Microsoft 365, SEMrush, New Relic, Schema App and Adobe Creative Suite.

What is Bertera Auto Group's email format?

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Bertera Auto Group's email format typically follows the pattern of FLast@bertera.com. Find more Bertera Auto Group email formats with LeadIQ.

When was Bertera Auto Group founded?

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Bertera Auto Group was founded in 1973.
Bertera Auto Group logo

Bertera Auto Group

Motor Vehicle ManufacturingMassachusetts, United States11-50 Employees

Bertera Auto Group is a family-owned automotive business based at 539 Riverdale Street in West Springfield, Massachusetts, with dealer locations in Hartford, Connecticut, and in West Springfield, Westfield, Palmer, Auburn, and Chicopee, Massachusetts. The company operates in the motor vehicle manufacturing industry. It sells new and used vehicles from brands including Subaru, Chevrolet, Chrysler, Dodge, Jeep, Ram, Nissan, Fiat, and Mitsubishi. The group maintains hundreds of new and used vehicles and offers financing options. Bertera Auto Group is family-owned and employs between 11 and 50 people.

Section iconCompany Overview

SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1973
Employees
11-50

Section iconFunding & Financials

  • $25M - $50M

    Bertera Auto Group's revenue is estimated to be in the range of $25M - $50M

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