Global Market Presence With a presence in over 50 countries and subsidiaries in the UK, Switzerland, and Russia, Berthoud offers significant opportunities to expand product sales and aftermarket services in major agricultural markets worldwide.

Innovative Product Development Recent product launches such as the three-fold Axiale steel boom demonstrate Berthoud's commitment to improving functionality and design, providing opportunities to upsell enhanced equipment and accessories to existing customers.

Sustainability Focus As a manufacturer of crop protection machinery, Berthoud's activities align with increasing demand for environmentally responsible agricultural solutions, opening avenues for promoting eco-friendly innovations and, potentially, green funding or certifications.

Growing Export Strategy The company's expanding export revenues indicate a strong distribution network and market appeal outside France, which sales teams can leverage to target emerging agricultural economies with tailored solutions.

Industry Recognition Recognition through awards such as the bronze level from the International Economic Development Council enhances brand credibility, offering a compelling narrative for sales pitches focused on quality and industry leadership.