Global Market Presence Berthoud's established presence in over 50 countries and expanding export activities highlight opportunities to target international distributors and OEM partners seeking reliable agricultural spraying equipment.

Innovative Product Development Recent innovations like the three-fold Axiale steel boom demonstrate Berthoud’s focus on product modernization, creating opportunities to promote enhanced durability and ease-of-use features to adopters seeking cutting-edge farming solutions.

Sustainability and Efficiency As a leading manufacturer dedicated to crop protection, Berthoud’s emphasis on efficient spraying technology aligns with growers’ increasing demand for sustainable farming practices, presenting opportunities for eco-conscious product upgrades.

Targeted Market Expansion With multiple subsidiaries and a strong presence in key markets like the UK, Switzerland, and Russia, there are potential sales prospects by leveraging localized support and tailored marketing campaigns in these regions.

Industry Recognition Awards such as the bronze level award from the International Economic Development Council can be utilized in marketing efforts to build credibility and attract new customers looking for reputable, award-winning suppliers.