Export Growth BERTHOUD is a long-standing French leader in agricultural spraying with a growing export footprint across 50+ countries, presenting opportunities to expand distribution partnerships, after-sales support, and localized service offerings in new regions.

Global Reach With three distribution subsidiaries in the UK, Switzerland, and Russia, there is potential for channel expansion into additional markets with a focus on compatible regulatory environments, local dealer networks, and spare parts availability to boost sales.

Product Innovation Recent product enhancements such as the three-fold Axiale steel boom indicate appetite for advanced, efficiently designed spraying systems; sales teams can target growers seeking higher-performance equipment and retrofit options for existing fleets.

Market Leadership As a 115-year French leader in agricultural spraying and a broad Vigneron to large-crop supplier, BERTHOUD can leverage brand prestige to upsell premium applicators, compatible accessories, and extended warranties to improve lifetime value.

Industry Demand The company serves vineyards, trees, and large crops, suggesting growth opportunities in diversification of customers such as large farming operations, co-ops, and regional distributors seeking reliable, multi-crop spraying solutions with strong after-sales service.