Mid-market hotel Target a mid-sized hospitality client with annual revenue in the tens of millions and 11-50 employees, focusing on upsell opportunities for conference services, event space, and long-term corporate lodging arrangements.

Conference center Leverage their full-service hotel and conference capabilities to propose meeting solutions, AV and catering packages, and bundled room blocks for conferences, corporate trainings, and regional events.

Digital marketing Capitalize on their existing digital tools (Google Analytics, Google Tag Manager, Facebook Pixel) to offer data-driven digital marketing, retargeting, and website optimization services to increase direct bookings and reduce OTA reliance.

Growth potential Position partnerships and referrals by comparing their scale to larger peers, offering revenue management consulting, rate optimization, and ancillary revenue ideas to boost profitability without substantial cost increases.

Regional focus Highlight Gainesville, FL as a growth area with demand for corporate travel, events, and beachhead expansion into neighboring markets through managed services, loyalty programs, and group travel solutions.