University Proximity Opportunities Leverage proximity to the local airport and nearby universities to target group blocks, campus visits, family admissions trips, and business travelers with tailored packages and negotiated rate blocks.

Data Driven Marketing The tech stack featuring Adobe Journey Optimizer and SiteCatalyst indicates readiness for personalized, data driven marketing. Propose targeted campaigns to drive direct bookings, enroll guests in the BW Rewards program, and upsell value amenities around local events and campus calendars.

Local Partnership Opportunities Develop partnerships with universities, local employers, and event organizers to secure group bookings, summer programs, and athletic team stays, while promoting the property's complimentary breakfast and modern rooms as a compelling value proposition.

Renovated Value Proposition A recently remodeled property with free breakfast, free WiFi, a business center, and a fitness center offers a strong mid market option. Emphasize value bundles to boost occupancy and average daily rate among price sensitive travelers and families.

Brand Growth Alignment As part of the Best Western International network, leverage BW Rewards and national campaigns to attract Bloomington visitors. Explore promotions tied to brand initiatives such as America250 to drive cross market bookings and awareness.