Corporate Travel Target business travelers and local corporate accounts given the hotel’s focus on executive level rooms, meeting spaces, business center, and proximity to companies like UTC Aerospace Systems, Frontier Communications, AAA, and Fairview Ridges Hospital. Develop corporate negotiated rates and extended-stay packages for frequent travelers.

Event & Weddings Leverage the established capability in hosting meetings and weddings by offering bundled venue, catering, and room blocks to local event planners, brides, and corporate events. Create attractively priced wedding and conference packages with preferred vendor partnerships.

Sustainability & Value Promote the Energy Star certification, green initiatives, and water/energy efficiency as a differentiator to eco-conscious segments. Bundle sustainability commitments with cost savings insights to appeal to clients prioritizing responsible sourcing and green meetings.

Loyalty & Recognition Capitalize on a history of awards and TripAdvisor/The Knot recognitions by featuring testimonials and award badges in outreach. Propose loyalty programs, referral incentives, and targeted campaigns to drive repeat bookings from wedding parties and corporate guests.

Digital Reach Utilize the hotel’s digital footprints and tech stack (Google Analytics, AdSense, Cloud, SiteGround) to optimize retargeting and conversion for both leisure and business segments. Propose targeted digital campaigns, SEO improvements, and strategic website offers to increase direct bookings.