Beta Hat Email Format
Market ResearchCalifornia, United States11-50 Employees
Beta Hat is a market research and strategy consultancy based in San Francisco, California, focused on go-to-market work for gaming, online media, and emerging technology. The firm blends institutional knowledge with customized research design to challenge traditional thinking and spark strategic change, aiming to illuminate the next frontier in its core verticals. Its service portfolio comprises four categories: primary research, including quantitative surveys and qualitative interviews; secondary research, or desk research; business analytics, through advanced analytics and modeling; and visual storytelling through videography and infographics. Founded in 2020 by Stan Kwon, the company operates as a small- to mid-sized firm. It targets clients in gaming, online media, and emerging technology, offering research and analytic capabilities that support go-to-market decision-making and strategic planning.