Strong Market Presence Bethanie operates 34 facilities across metropolitan Perth and regional Western Australia, demonstrating a well-established presence in the aged care sector with opportunities to expand partnerships and service offerings across multiple locations.

Recent Expansion With recent investments including a $28 million facility in Dalyellup and a new development in Fremantle supported by a $10.5 million government grant, Bethanie is actively growing its capacity, creating potential for supply chain, technological, and service solutions to support its expanded infrastructure.

Tech Adoption Bethanie utilizes various digital tools such as Quantcast Measure, HubSpot, and Microsoft platforms, indicating an openness to adopting technology solutions that enhance operational efficiency, resident engagement, and marketing efforts.

Financial Stability With annual revenues estimated between $25 million and $50 million, Bethanie shows solid financial health, providing a stable foundation for forming strategic partnerships and investing in innovative care solutions.

Leadership & Recognition Recent leadership appointment of a new CEO and awards in learning and development suggest Bethanie’s focus on strong governance and continuous staff development, creating opportunities for solutions that support staff engagement, training, and operational excellence.