Established Local Presence Bethlehem Ford has been serving the Bethlehem and Lehigh Valley community since 1968, indicating strong local brand recognition and a loyal customer base, which offers opportunities for targeted regional marketing and service promotions.

Mid-Sized Market With an employee count of 51-200 and annual revenues between 10M and 25M, the company operates as a mid-sized dealership, suggesting potential for scalable service offerings such as financing, warranty programs, and maintenance packages.

Technology Engagement Utilizing modern web tools such as Google Tag Manager, YouTube, and social media platforms like Facebook, Bethlehem Ford actively engages with digital channels, providing channels for digital marketing campaigns and online customer engagement.

Growth Potential Given its longstanding history and current revenue range, the dealership presents opportunities to expand inventory, adopt new automotive technologies, or enhance online sales platforms to capture a broader customer base.

Industry Alignment Operating within the motor vehicle manufacturing and dealership industry, Bethlehem Ford is positioned to benefit from industry trends such as electric vehicle adoption and digital retailing, creating opportunities for relevant product and service offerings.