Sustainability Lead Position Better & Better as a sustainability focused personal care brand with a mission to minimize ecological impact through reusable packaging and biodegradable materials, creating opportunities to discuss partnerships on sustainable supply chains, packaging optimization, and eco-friendly materials sourcing.

Biodegradable Innovation Recent launch of Bamboo Sonic Flosser as a biodegradable electric flosser indicates openness to pioneering eco-friendly product formats; sales targets could include green product bundles, material science collaborations, and pilot programs for next generation sustainable devices.

Growth & Funding With revenue in the low millions and total funding around mid seven figures, there is funding runway to scale, making this a good time to propose channel expansion, co-marketing deals, wholesale partnerships, and investor-backed pilot programs.

Direct-to-Consumer Readiness Tech stack shows emphasis on Shopify, email marketing, analytics, and modern payments, suggesting readiness for DTC growth strategies, loyalty programs, and cross-sell opportunities across personal care categories.

Strategic Partnerships Recent high-profile funding rounds and media coverage indicate credibility with impact-focused investors and media; leverage this to propose collaborations with eco-conscious retailers, sustainability initiatives, and co-branded campaigns targeting conscious consumers.