Insights

Community Engagement Better Business Bureau of Michigan actively participates in community initiatives, awards, and partnerships, indicating strong community ties which can be leveraged for local sponsorships, collaborations, and consumer outreach programs.

Reputation Building With a focus on establishing trust and credibility among businesses and consumers, there are opportunities to offer reputation management, credibility verification, and ethical branding solutions to BBB-accredited businesses seeking to differentiate themselves.

Digital Presence Utilizing a diverse tech stack and launching campaigns like 'Do Your Part Shop Smart' suggests an openness to digital engagement and campaigns, presenting opportunities for targeted digital marketing, customer education platforms, and online reputation tools.

Recognition & Events BBB’s involvement in awards and ethics recognition events demonstrates a network of ethically driven businesses, ideal for partnership proposals, ethical certification programs, and branded event sponsorships that promote trust and integrity.

Consumer Resources Offering consumer tips and resources, BBB is positioned to collaborate on educational content, scam prevention initiatives, and consumer protection campaigns, opening avenues for educational tools, content marketing, and community outreach services to bolster consumer trust.

Similar companies to Better Business Bureau of Michigan

Better Business Bureau of Michigan Tech Stack

Better Business Bureau of Michigan uses 8 technology products and services including BILL, ApplicantPro, LifeLock, and more. Explore Better Business Bureau of Michigan's tech stack below.

  • BILL
    Accounting And Finance
  • ApplicantPro
    Applicant Tracking Systems
  • LifeLock
    Identity Verification
  • Twitter typeahead.js
    Javascript Libraries
  • Google Maps
    Maps
  • Cision
    Marketing Performance Measurement
  • Microsoft Word
    Office Suites
  • HTML
    Programming Languages

Media & News

Better Business Bureau of Michigan's Email Address Formats

Better Business Bureau of Michigan uses at least 2 format(s):
Better Business Bureau of Michigan Email FormatsExamplePercentage
First@westernmichigan.bbb.orgJohn@westernmichigan.bbb.org
86%
Last@westernmichigan.bbb.orgDoe@westernmichigan.bbb.org
8%
FirstL@westernmichigan.bbb.orgJohnD@westernmichigan.bbb.org
6%
First.Last@bbb.orgJohn.Doe@bbb.org
91%
FLast@bbb.orgJDoe@bbb.org
5%
F.Last@bbb.orgJ.Doe@bbb.org
2%
First-Last@bbb.orgJohn-Doe@bbb.org
2%

Frequently Asked Questions

Where is Better Business Bureau of Michigan's headquarters located?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan's main headquarters is located at 20300 West 12 Mile Road Suite 202 Southfield, Michigan United States. The company has employees across 1 continents, including North America.

What is Better Business Bureau of Michigan's official website and social media links?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan's official website is bbb.org and has social profiles on LinkedIn.

What is Better Business Bureau of Michigan's NAICS code?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Better Business Bureau of Michigan have currently?

Minus sign iconPlus sign icon
As of February 2026, Better Business Bureau of Michigan has approximately 54 employees across 1 continents, including North America. Key team members include Chief Executive Officer: L. F.Vice President Of Digital Marketing & Brand Strategy: N. M.Vice President Of Business Operations: S. C.. Explore Better Business Bureau of Michigan's employee directory with LeadIQ.

What industry does Better Business Bureau of Michigan belong to?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan operates in the Non-profit Organizations industry.

What technology does Better Business Bureau of Michigan use?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan's tech stack includes BILLApplicantProLifeLockTwitter typeahead.jsGoogle MapsCisionMicrosoft WordHTML.

What is Better Business Bureau of Michigan's email format?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan's email format typically follows the pattern of First@westernmichigan.bbb.org. Find more Better Business Bureau of Michigan email formats with LeadIQ.

When was Better Business Bureau of Michigan founded?

Minus sign iconPlus sign icon
Better Business Bureau of Michigan was founded in 1937.

Better Business Bureau of Michigan

Non-profit OrganizationsMichigan, United States51-200 Employees

Start with TRUST

We are a nonprofit, business-supported organization that is deeply committed to building and advancing a better and more trusted marketplace for all: business and consumers. This involves helping people find and recommend businesses they can trust. We also work to help businesses demonstrate their trustworthiness and credibility. We are actively involved in our community, and look for opportunities to meaningfully connect with all our stakeholders.

Our Vision: To create an ethical marketplace where buyers and sellers can trust each other. 

Our Mission: To be the leader in advancing marketplace trust by:
- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating
   consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities

Businesses: Interested in standing out from your competition? 7 out of 10 consumers prefer to do business with a BBB Accredited Business.
Learn more about the benefits of being accredited and apply: https://www.bbb.org/voa.

BBB of Michigan, which serves the entire state with the exception of Hillsdale, Monroe and Lenawee counties (these three counties are served by BBB of Northwest Ohio and Southeast Michigan).

Businesses are invited to visit BBB.org/BizHQ for helpful tools to run a successful organization. 

For consumer tips and resources, visit BBB.org/ConsumerHQ.

Section iconCompany Overview

Headquarters
20300 West 12 Mile Road Suite 202 Southfield, Michigan United States
Website
bbb.org
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1937
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Better Business Bureau of Michigan's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Better Business Bureau of Michigan's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.