Better Business Bureau

Technology, Information and MediaNew York, United States1001-5000 Employees

Based in New York, New York, Better Business Bureau, Inc. acts as the global headquarters and governing body of the BBB network, coordinating more than ninety local BBB organizations across the United States and Canada, along with the BBB Institute for Marketplace Trust and BBB TrustCore. It establishes the standards, governance framework, technology, and shared operating infrastructure that power this credibility network. Each year, BBB.org provides trusted marketplace intelligence covering more than 5.8 million businesses to more than 200 million people, while more than 380,000 Accredited Businesses are bound by the BBB Standards for Trust. Thousands of professionals embedded in local communities translate these standards into oversight, dispute resolution, consumer protection, and business credibility on a daily basis. BBB emphasizes transparency, ethical conduct, and marketplace integrity as core operating principles and is deploying TrustCore to unify the network's data, systems, and marketplace intelligence to modernize consumer and business experiences and enable data-driven services and partnerships. In January 2026, BBB announced a partnership with EcoMap Technologies to launch AI-powered solutions that enhance member services and support leadership decision-making.

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