Growing Impact Market With the social impact investment market expanding tenfold to nearly £8 billion, there is a significant opportunity to partner with Better Society Capital to develop innovative impact investment products and deepen engagement with social purpose organizations.

Strategic Funding Collaborations Recent investments such as the £10 million injection into SWIG Finance highlight opportunities to provide complementary financial solutions or co-investment opportunities, enhancing funding capabilities for social enterprises.

Digital Engagement Potential Better Society Capital’s use of advanced analytics and CRM tools like Salesforce and Power BI suggests a strong foundation for implementing targeted outreach campaigns, making it easier to identify and connect with social organizations and impact investors.

Leadership and Communication The appointment of a Head of Communications indicates an emphasis on strategic messaging—offering opportunities to collaborate on thought leadership initiatives and stakeholder engagement to amplify impact visibility.

Emerging Market Scope Operating within the civic and social organizations sector with a focus on social inequalities and issues like homelessness and mental health presents avenues to develop tailored solutions that address specific social challenges and expand impact investment opportunities.