Insights

Target Market Small to mid-sized corporate clients seeking culture design and team development opportunities, with a potential emphasis on sustainability and stakeholder engagement, presented as engaging VR-based and experiential team building.

Expansion Opportunities Diverse delivery model including on-site facilitation and a fixed Asheville retreat arena suggests upsell potential for after-action coaching and ongoing consulting to deepen culture shifts within client organizations.

Technology Edge Utilization of experiential tech and facilitation methods (Technology of Participation, VR experiences, and a supportive tech stack) can be leveraged to position as a scalable, modern solution for remote or distributed teams.

Financial Readiness Revenue in the mid-market range with a lean team indicates a nimble operation and potential for high-margin engagements; opportunities exist to expand per-client lifetime value through coaching and consulting add-ons.

Competitive Positioning Distinct value proposition around culture design, ownership, and purpose, with endorsements from notable clients; pursue collaborations or partnerships with larger HR platforms or consulting networks to extend reach.

Similar companies to Better Than Unicorns

Better Than Unicorns Tech Stack

Better Than Unicorns uses 8 technology products and services including Hotjar, Calendly, html5media, and more. Explore Better Than Unicorns's tech stack below.

Better Than Unicorns's Email Address Formats

Better Than Unicorns uses at least 2 email formats:
Better Than Unicorns Email FormatsExamplePercentage
FLast@betterthanunicorns.comJDoe@betterthanunicorns.com
67%
First@betterthanunicorns.comJohn@betterthanunicorns.com
33%

Frequently Asked Questions

What is Better Than Unicorns's official website and social media links?

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Better Than Unicorns's official website is betterthanunicorns.com and has social profiles on LinkedIn.

How much revenue does Better Than Unicorns generate?

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As of September 2026, Better Than Unicorns's annual revenue is estimated to be $1M - $10M.

What is Better Than Unicorns's NAICS code?

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Better Than Unicorns's NAICS code is 6114 - Business Schools and Computer and Management Training.

How many employees does Better Than Unicorns have currently?

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As of September 2026, Better Than Unicorns has approximately 3 employees across 1 continents, including North America. Key team members include Co-Founder | Head Of Product: B. A. M., Account Manager: W. K. and Arena Tech Manager: A. T. Explore Better Than Unicorns's employee directory with LeadIQ.

What industry does Better Than Unicorns belong to?

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Better Than Unicorns operates in the Professional Training and Coaching industry.

What technology does Better Than Unicorns use?

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Better Than Unicorns's tech stack includes Hotjar, Calendly, html5media, Amazon Web Services, Squarespace, OneTrust, Google Workspace and Webflow.

What is Better Than Unicorns's email format?

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Better Than Unicorns's email format typically follows the pattern of FLast@betterthanunicorns.com. Find more Better Than Unicorns email formats with LeadIQ.

When was Better Than Unicorns founded?

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Better Than Unicorns was founded in 2017.
Better Than Unicorns logo

Better Than Unicorns

Professional Training and CoachingNorth Carolina, United States2-10 Employees

Better Than Unicorns is a professional training and coaching company based in Asheville, North Carolina. It designs and delivers team-building experiences that emphasize learning through game mechanics, play, and constructive failure, with facilitators guiding participants through experiential exercises—often centered on virtual reality—so teams can gain insights into dynamics and actionable reflection. The firm supports clients in developing and sustaining a culture that fosters purpose, alignment, and ownership, offering ongoing tools, practices, and coaching to evolve organizational culture beyond the initial events. Its approach combines internal design processes, needs assessments, and facilitated team activities, with the option to continue engagement through coaching and consulting to implement culture change. The company also operates a brick-and-mortar arena in Asheville to host retreats and conferences, and its services are capable of traveling to client sites as needed.

Section iconCompany Overview

NAICS Code
6114 - Business Schools and Computer and Management Training
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Better Than Unicorns's revenue is estimated to be in the range of $1M - $10M

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