Insights

Beekeeping Community Longstanding beekeeping-focused retailer with owners and staff who are beekeepers, suggesting strong credibility and trust within the beekeeping community that can be leveraged for upsell of complementary gear, education, and loyalty programs.

Mid-Sized Retail Revenue in the modest multi-million range and 11-50 employees indicate room for growth through expanded product lines, targeted marketing, and expanded online sales channels to capture more market share from peers.

Comprehensive SKU Wide range of beekeeping products from hive kits to protective gear and extraction equipment presents cross-sell opportunities to existing customers, including bundles and subscription-style consumables.

Digital Marketing Active use of multiple ad platforms (Google, Microsoft, Amazon) and email services signals opportunity to optimize customer acquisition, retargeting, and lifecycle campaigns to lift average order value and repeat purchases.

Localized Strength Headquartered in Greenwich, New York with a likely regional customer base; potential to deepen regional partnerships with beekeeping clubs, workshops, and agriculture suppliers to drive community-based sales and events.

Similar companies to Betterbee

Betterbee Tech Stack

Betterbee uses 8 technology products and services including Google AdSense, Microsoft Advertising, Amazon Web Services, and more. Explore Betterbee's tech stack below.

Betterbee's Email Address Formats

Betterbee uses at least 4 email formats:
Betterbee Email FormatsExamplePercentage
First.L@betterbee.comJohn.D@betterbee.com
74%
First@betterbee.comJohn@betterbee.com
17%
FMLast@betterbee.comJMDoe@betterbee.com
5%
Last@betterbee.comDoe@betterbee.com
4%

Frequently Asked Questions

What is Betterbee's official website and social media links?

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Betterbee's official website is betterbee.com and has social profiles on LinkedIn.

How much revenue does Betterbee generate?

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As of August 2026, Betterbee's annual revenue is estimated to be $1M - $10M.

What is Betterbee's SIC code and NAICS code?

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Betterbee's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Betterbee have currently?

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As of August 2026, Betterbee has approximately 20 employees across 2 continents, including North America and Asia. Key team members include Co-Owner: N. Z., Owner: R. R. and Marketing Manager: Q. K. Explore Betterbee's employee directory with LeadIQ.

What industry does Betterbee belong to?

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Betterbee operates in the Retail industry.

What technology does Betterbee use?

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Betterbee's tech stack includes Google AdSense, Microsoft Advertising, Amazon Web Services, Cookiebot, Amazon Simple Email Service, Google Workspace, JSON-LD and PayPal.

What is Betterbee's email format?

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Betterbee's email format typically follows the pattern of First.L@betterbee.com. Find more Betterbee email formats with LeadIQ.

When was Betterbee founded?

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Betterbee was founded in 1979.
Betterbee logo

Betterbee

RetailNew York, United States11-50 Employees

Betterbee is a retail supplier focused on beekeeping, offering a wide range of equipment from hive kits and tools to protective clothing and honey extraction gear. Based in Greenwich, New York, the company has been operating for more than 45 years, establishing itself as a longstanding provider in the beekeeping community.
A notable aspect of Betterbee is that the owners and many staff are beekeepers themselves, reflecting practical expertise in its product selection. Its primary customers are beekeepers seeking reliable access to diverse gear and supplies for hive management and honey production. It operates as a supplier of beekeeping equipment and related products to its market.

Section iconCompany Overview

SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1979
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Betterbee's revenue is estimated to be in the range of $1M - $10M

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