Insights

Strong Market Position BetterCloud is recognized as a leading provider in SaaS lifecycle management and SaaS operations, having been named a sole leader across multiple categories by G2 and awarded for data security and user governance, indicating a robust reputation and high customer satisfaction which can facilitate trust-building with prospective clients.

Recent Acquisitions The company's acquisition of Tricent and G2 Track demonstrates a strategic focus on expanding governance capabilities and integration with market-leading analytics, creating new upsell opportunities for clients seeking comprehensive SaaS management solutions.

Broad Customer Wins With a diverse client base in mid-market and enterprise segments, and recognition across multiple regional reports, BetterCloud has proven its capabilities in scaling IT impact and automation, which appeals to organizations aiming to optimize SaaS operations and reduce manual work.

Innovative Features Frequent updates such as custom attribute support and enhanced workflow automation indicate a proactive approach to product development, offering sales opportunities around tailored automation solutions that address specific operational pain points for IT teams.

Financial Potential With an estimated revenue between $50 million and $100 million and a focus on automating SaaS management, BetterCloud is positioned for growth, making it an attractive prospect for partners and resellers looking to expand into the SaaS lifecycle management market.

BetterCloud Tech Stack

BetterCloud uses 8 technology products and services including AppNexus, Atlassian, WP Rocket, and more. Explore BetterCloud's tech stack below.

  • AppNexus
    Advertising
  • Atlassian
    Application Development & Management
  • WP Rocket
    Caching
  • MySQL
    Database
  • Google Workspace
    Email
  • jQuery
    Javascript Libraries
  • ServiceNow
    Miscellaneous
  • LinkedIn
    Online Community Software

Media & News

BetterCloud's Email Address Formats

BetterCloud uses at least 1 format(s):
BetterCloud Email FormatsExamplePercentage
First.Last@bettercloud.comJohn.Doe@bettercloud.com
92%
First@bettercloud.comJohn@bettercloud.com
4%
First.Middle@bettercloud.comJohn.Michael@bettercloud.com
2%
Last@bettercloud.comDoe@bettercloud.com
2%

Frequently Asked Questions

Where is BetterCloud's headquarters located?

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BetterCloud's main headquarters is located at 330 7th Ave, 14th Floor New York, NY 10001, US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is BetterCloud's phone number?

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You can contact BetterCloud's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BetterCloud's official website and social media links?

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BetterCloud's official website is bettercloud.com and has social profiles on LinkedInCrunchbase.

What is BetterCloud's NAICS code?

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BetterCloud's NAICS code is 5112 - Software Publishers.

How many employees does BetterCloud have currently?

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As of October 2025, BetterCloud has approximately 201 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief People Officer And Head Of Strategic Projects: A. L.Chief Marketing Officer: K. C.Chief Technology Officer: D. B.. Explore BetterCloud's employee directory with LeadIQ.

What industry does BetterCloud belong to?

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BetterCloud operates in the Software Development industry.

What technology does BetterCloud use?

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BetterCloud's tech stack includes AppNexusAtlassianWP RocketMySQLGoogle WorkspacejQueryServiceNowLinkedIn.

What is BetterCloud's email format?

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BetterCloud's email format typically follows the pattern of First.Last@bettercloud.com. Find more BetterCloud email formats with LeadIQ.

How much funding has BetterCloud raised to date?

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As of October 2025, BetterCloud has raised $327M in funding. The last funding round occurred on May 20, 2020 for $75M.

When was BetterCloud founded?

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BetterCloud was founded in 2011.
BetterCloud

BetterCloud

Software DevelopmentUnited States201-500 Employees

For IT teams that manage multi-SaaS environments, BetterCloud automates onboarding, offboarding & mid-lifecycle changes, optimizes SaaS spend, and prevents unauthorized file sharing.

Unlike Identity & Access Management solutions that require manual intervention and custom scripting, or IT Service Desk solutions that generate tickets to be manually worked, BetterCloud’s granular, powerful automation and unlimited customizable workflows complement your IAM and help desk automation to improve IT efficiency by reducing up to 78% of SaaS management work. 

If your IT team is scripting or manually managing access to applications, files, folders, and groups for anyone joining, leaving, or moving inside your organization, you’re throwing talent and resources you can't spare at problems BetterCloud can automate.

Our customers tell us they get huge value from BetterCloud because we enable them to:
1. Maximize operational efficiency
2. Accelerate employee productivity
3. Scale IT impact

Section iconCompany Overview

Headquarters
330 7th Ave, 14th Floor New York, NY 10001, US
Phone number
NAICS Code
5112 - Software Publishers
Founded
2011
Employees
201-500

Section iconFunding & Financials

  • $327M

    BetterCloud has raised a total of $327M of funding over 4 rounds. Their latest funding round was raised on May 20, 2020 in the amount of $75M.

  • $50M$100M

    BetterCloud's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $327M

    BetterCloud has raised a total of $327M of funding over 4 rounds. Their latest funding round was raised on May 20, 2020 in the amount of $75M.

  • $50M$100M

    BetterCloud's revenue is estimated to be in the range of $50M$100M

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