Insights

Growing Market Presence BetterLife operates in the expanding life insurance industry with a focus on member-owned, community-centered services across multiple states, indicating opportunities to target regional insurance markets with personalized and community-driven solutions.

Health & Wellness Synergies The company's recent involvement in biotech with BETR-001 highlights a potential crossover with health-focused consumers, suggesting sales opportunities in wellness and mental health sectors alongside traditional insurance offerings.

Innovative Product Development BetterLife’s advances in biotech and patent filings demonstrate an innovative approach that appeals to forward-thinking clients, opening doors for partnerships or targeted marketing toward health-conscious or progressive market segments.

Financial Stability With a revenue range of $10M to $50M and active debt management, BetterLife shows financial stability that can support expansion efforts, creating an opening for sales solutions that enhance operational efficiency or customer engagement.

Technology Adoption Utilizing digital tools like CRM, cloud management, and web analytics, BetterLife shows openness to technological solutions, providing opportunities to pitch advanced insurance tech, customer engagement platforms, or data-driven marketing tools.

BetterLife Tech Stack

BetterLife uses 8 technology products and services including TikTok Pixel, SQL, Mautic, and more. Explore BetterLife's tech stack below.

  • TikTok Pixel
    Analytics
  • SQL
    Database
  • Mautic
    Marketing Automation
  • .NET
    Programming Languages
  • Adobe Acrobat DC
    Rich Text Editors
  • Cloudflare Bot Management
    Security
  • Wrike
    Team Collaboration
  • Facebook
    Widgets

Media & News

BetterLife's Email Address Formats

BetterLife uses at least 2 format(s):
BetterLife Email FormatsExamplePercentage
FLast@nmblife.orgJDoe@nmblife.org
97%
Last@nmblife.orgDoe@nmblife.org
2%
First.Last@nmblife.orgJohn.Doe@nmblife.org
1%
FLast@betterlifeins.comJDoe@betterlifeins.com
63%
First@betterlifeins.comJohn@betterlifeins.com
33%
FirstLast@betterlifeins.comJohnDoe@betterlifeins.com
4%

Frequently Asked Questions

Where is BetterLife's headquarters located?

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BetterLife's main headquarters is located at 6522 Grand Teton Plaza, Madison, WI 53719, US. The company has employees across 6 continents, including North AmericaAfricaAsia.

What is BetterLife's phone number?

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You can contact BetterLife's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BetterLife's stock symbol?

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BetterLife is a publicly traded company; the company's stock symbol is BETRF.

What is BetterLife's official website and social media links?

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BetterLife's official website is betterlifeins.com and has social profiles on LinkedIn.

What is BetterLife's NAICS code?

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BetterLife's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BetterLife have currently?

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As of October 2025, BetterLife has approximately 313 employees across 6 continents, including North AmericaAfricaAsia. Key team members include Chief Executive Officer And Chairman Of The Board: C. C.Chief Executive Officer: J. G.Chief Operating Officer: M. M.. Explore BetterLife's employee directory with LeadIQ.

What industry does BetterLife belong to?

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BetterLife operates in the Insurance industry.

What technology does BetterLife use?

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BetterLife's tech stack includes TikTok PixelSQLMautic.NETAdobe Acrobat DCCloudflare Bot ManagementWrikeFacebook.

What is BetterLife's email format?

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BetterLife's email format typically follows the pattern of FLast@nmblife.org. Find more BetterLife email formats with LeadIQ.
BetterLife

BetterLife

InsuranceUnited States201-500 Employees

BetterLife is a different kind of life insurance company. We’re a member-owned company that offers reliable and affordable life insurance protection, friendly service, and knowledgeable guidance, as well as member-exclusive benefits at no extra cost to you. 

In January 2021, two member-owned life insurance companies with similar histories came together to form BetterLife, a different kind of life insurance company. Both companies were founded over 115 years ago by “average”, hardworking Americans with the goal of providing affordable protection to families in their communities. Members of both societies came together to socialize, have fun, and help others. BetterLife honors our rich, combined history by continuing to focus on what’s best for our members, while also finding new ways to serve you and your community.

When you become a part of the BetterLife family, you’re joining a community that will help you live a better life.

BetterLife is headquartered in Madison, Wisconsin. BetterLife also has three agency locations throughout Wisconsin and South Dakota: Plymouth, Wisconsin; Wausau, Wisconsin; and Spearfish, South Dakota. 

BetterLife is authorized to conduct business in 17 states (AZ, CO, IL, IA, KS, LA, MI, MN, NE, ND, OH, OK, SD, TX, WA, WI, and WY) and is currently conducting business as BetterLife Insurance Company in OR.

Section iconCompany Overview

Headquarters
6522 Grand Teton Plaza, Madison, WI 53719, US
Phone number
Stock Symbol
BETRF
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    BetterLife's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BetterLife's revenue is estimated to be in the range of $250M$500M

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