Growth opportunity BetterNow specializes in peer-to-peer and event fundraising with white-label digital solutions, presenting a strong fit for charities seeking scalable fundraising platforms and revenue growth through donor-driven campaigns.

SMB focus With a small team (2-10 employees) and revenue in the 1M-10M range, there is a clear opportunity to provide scalable, hands-on onboarding, dedicated support, and cost-efficient plans tailored to growing nonprofits.

Tech leverage Existing tech stack includes Calendly, Mailchimp and Cloudflare, suggesting potential to upsell integration enhancements, automation workflows, donor communications optimization, and performance monitoring.

Fundraising depth Expertise across peer-to-peer, tribute funds, in-memory fundraising and community/event activities indicates potential to expand for multi-channel campaigns, embedded donation experiences, and enhanced reporting for donor analytics.

Growth validation Revenue visibility coupled with over a decade of fundraising experience signals credibility for strategic partnerships, enterprise-grade features for larger charity partners, and shared go-to-market opportunities.