Insights

Expanding Customer Base Betterware Mexico serves a broad and growing market of homeowners across Mexico, providing an opportunity to introduce new product lines or personalized solutions that enhance household organization and convenience.

Strategic Market Position As the first Mexican company listed on Nasdaq, Betterware has a strong reputation and visibility, making it an ideal partner for brands looking to leverage its established distribution channels and brand trust to reach Mexican households.

Product Innovation Focus With a catalog featuring hundreds of innovative, high-quality household products, there is potential to upsell complementary items or introduce new categories that meet evolving consumer needs, increasing basket size and loyalty.

Financial Strength Boasting significant revenue and recent leadership hires, Betterware is investing in growth and modernization, signaling ongoing expansion opportunities for suppliers and partners to align with their strategic initiatives.

Brand Enhancement Opportunities Partnerships like the Mexican Olympic Committee demonstrate a commitment to community engagement, offering a platform for co-branded marketing efforts that can boost customer engagement and drive sales through shared values.

Similar companies to Betterware Mexico

Betterware Mexico Tech Stack

Betterware Mexico uses 8 technology products and services including Facebook Pixel, TrackJS, Module Federation, and more. Explore Betterware Mexico's tech stack below.

  • Facebook Pixel
    Analytics
  • TrackJS
    Analytics
  • Module Federation
    Development
  • Microsoft 365
    Email
  • Mautic
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Spring
    Web Frameworks
  • Facebook
    Widgets

Media & News

Betterware Mexico's Email Address Formats

Betterware Mexico uses at least 1 format(s):
Betterware Mexico Email FormatsExamplePercentage
First.Last@betterware.com.mxJohn.Doe@betterware.com.mx
43%
FLast@betterware.com.mxJDoe@betterware.com.mx
28%
First.Middle@betterware.com.mxJohn.Michael@betterware.com.mx
15%
FirstLast@betterware.com.mxJohnDoe@betterware.com.mx
14%

Frequently Asked Questions

What is Betterware Mexico's phone number?

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You can contact Betterware Mexico's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betterware Mexico's stock symbol?

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Betterware Mexico is a publicly traded company; the company's stock symbol is BWMX.

What is Betterware Mexico's official website and social media links?

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Betterware Mexico's official website is betterware.com.mx and has social profiles on LinkedInCrunchbase.

How much revenue does Betterware Mexico generate?

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As of December 2025, Betterware Mexico's annual revenue is estimated to be $759M.

What is Betterware Mexico's SIC code NAICS code?

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Betterware Mexico's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Betterware Mexico have currently?

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As of December 2025, Betterware Mexico has approximately 1.5K employees across 4 continents, including North AmericaEuropeSouth America. Key team members include Chief Transformation Officer: S. C.Head Of Innovation & Mkt: C. V.Group Chief Information Officer: M. A. M.. Explore Betterware Mexico's employee directory with LeadIQ.

What industry does Betterware Mexico belong to?

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Betterware Mexico operates in the Retail industry.

What technology does Betterware Mexico use?

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Betterware Mexico's tech stack includes Facebook PixelTrackJSModule FederationMicrosoft 365MauticGoogle Tag ManagerSpringFacebook.

What is Betterware Mexico's email format?

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Betterware Mexico's email format typically follows the pattern of First.Last@betterware.com.mx. Find more Betterware Mexico email formats with LeadIQ.

How much funding has Betterware Mexico raised to date?

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As of December 2025, Betterware Mexico has raised $48M in funding. The last funding round occurred on Jul 11, 2023 for $48M.

When was Betterware Mexico founded?

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Betterware Mexico was founded in 1995.

Betterware Mexico

RetailJalisco, Mexico1001-5000 Employees

Somos la empresa mexicana líder en soluciones para el hogar. Brindamos armonía a los hogares mexicanos con productos y oportunidades que solucionan el día a día de millones de personas. 

Nuestra misión es crecer para crear oportunidades, trabajando con Actitud, Compromiso, Honestidad y Respeto. Bajo estos pilares, hemos logrado ser la primera empresa mexicana en cotizar en Nasdaq. 

Nuestro Catálogo cuenta con cientos de productos innovadores y de la mejor calidad, brindando Orden, Practicidad y Armonía, desde la cocina, hasta la recámara. Queremos ayudarte a crear un Hogar en Armonía.

Section iconCompany Overview

Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
Stock Symbol
BWMX
NAICS Code
44-45 - Retail Trade
Founded
1995
Employees
1001-5000

Section iconFunding & Financials

  • $48M

    Betterware Mexico has raised a total of $48M of funding over 2 rounds. Their latest funding round was raised on Jul 11, 2023 in the amount of $48M.

  • $10B

    Betterware Mexico's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $48M

    Betterware Mexico has raised a total of $48M of funding over 2 rounds. Their latest funding round was raised on Jul 11, 2023 in the amount of $48M.

  • $10B

    Betterware Mexico's revenue is estimated to be in the range of $10B

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