Insights

LatAm Growth Betterware is accelerating expansion by acquiring Tupperware LatAm operations and Dart Container assets, signaling rapid scale across Mexico and Latin America. This creates sales opportunities to become a preferred supplier for a broader product portfolio and to optimize cross-border distribution and regional sourcing.

Digital Marketing The company's tech stack includes TikTok Pixel, Sendinblue, PayPal, and other marketing and payments tools, indicating strong capabilities for performance marketing, loyalty programs, and seamless ecommerce experiences. Opportunities for vendors include offering marketing automation, localized campaigns, and co-branded promotions to accelerate revenue in Mexico and LATAM.

Packaging & Logistics Acquiring packaging-focused assets suggests demand for durable, organized packaging and private-label capabilities. There's potential to supply packaging materials, private-label products, and supply-chain optimization services to support an expanded direct-to-consumer catalog across new markets.

Financial Growth A notable financing package to fund acquisitions, Nasdaq listing credibility, and recent CFO appointments point to a rapid growth trajectory and a need for scalable financial systems, treasury, and cross-border payments solutions. This creates opportunities for fintech partners, ERP integrations, and working-capital services tailored to LATAM expansion.

Leadership Partnerships Governance enhancements including independent directors and new financial leadership signal readiness for large-scale partnerships and complex integrations. This opens doors for strategic vendor alliances, due diligence, and integration services that can accelerate onboarding of new brands and channels during the LatAm expansion.

Similar companies to Betterware Mexico

Betterware Mexico Tech Stack

Betterware Mexico uses 8 technology products and services including TikTok Pixel, oEmbed, Webpack, and more. Explore Betterware Mexico's tech stack below.

  • TikTok Pixel
    Analytics
  • oEmbed
    Dev Tools
  • Webpack
    Development
  • Sendinblue
    Marketing Automation
  • PayPal
    Payment Processing
  • GlobalSign
    System Security Services
  • Piwik PRO Core
    Web Analytics
  • Apache
    Web Servers

Media & News

Betterware Mexico's Email Address Formats

Betterware Mexico uses at least 2 format(s):
Betterware Mexico Email FormatsExamplePercentage
First.Last@betterware.com.mxJohn.Doe@betterware.com.mx
43%
FLast@betterware.com.mxJDoe@betterware.com.mx
28%
First.Middle@betterware.com.mxJohn.Michael@betterware.com.mx
15%
FirstLast@betterware.com.mxJohnDoe@betterware.com.mx
14%
FLast@better.com.mxJDoe@better.com.mx
100%

Frequently Asked Questions

Where is Betterware Mexico's headquarters located?

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Betterware Mexico's main headquarters is located at Ameca, Jalisco 45350 Mexico. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Betterware Mexico's phone number?

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You can contact Betterware Mexico's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Betterware Mexico's stock symbol?

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Betterware Mexico is a publicly traded company; the company's stock symbol is BWMX.

What is Betterware Mexico's official website and social media links?

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Betterware Mexico's official website is betterware.com.mx and has social profiles on LinkedInCrunchbase.

What is Betterware Mexico's SIC code NAICS code?

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Betterware Mexico's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Betterware Mexico have currently?

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As of May 2026, Betterware Mexico has approximately 1.5K employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Transformation Officer: S. C.Group Chief Information Officer: M. A. M.Partner: K. S.. Explore Betterware Mexico's employee directory with LeadIQ.

What industry does Betterware Mexico belong to?

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Betterware Mexico operates in the Retail industry.

What technology does Betterware Mexico use?

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Betterware Mexico's tech stack includes TikTok PixeloEmbedWebpackSendinbluePayPalGlobalSignPiwik PRO CoreApache.

What is Betterware Mexico's email format?

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Betterware Mexico's email format typically follows the pattern of First.Last@betterware.com.mx. Find more Betterware Mexico email formats with LeadIQ.

How much funding has Betterware Mexico raised to date?

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As of May 2026, Betterware Mexico has raised $48M in funding. The last funding round occurred on Jul 11, 2023 for $48M.

When was Betterware Mexico founded?

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Betterware Mexico was founded in 1995.

Betterware Mexico

RetailJalisco, Mexico1001-5000 Employees

Betterware de México is a Mexican retailer that focuses on home solutions. Based in Ameca, Jalisco, it offers a broad catalog of home products intended to bring order, practicality, and harmony to everyday life, from the kitchen to the bedroom. The company describes its purpose as creating opportunities and growing with a set of core values, and it employs a substantial workforce to support its operations. It has historically claimed a milestone as the first Mexican company to be listed on Nasdaq.

Recent developments include antitrust clearance for its planned acquisition of Tupperware's Latin American operations, reflecting its strategic expansion in the region. The business targets Mexican households seeking practical household goods and solutions to daily tasks within the retail landscape.

Section iconCompany Overview

Headquarters
Ameca, Jalisco 45350 Mexico
Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
Stock Symbol
BWMX
NAICS Code
44-45 - Retail Trade
Founded
1995
Employees
1001-5000

Section iconFunding & Financials

  • $48M

    Betterware Mexico has raised a total of $48M of funding over 2 rounds. Their latest funding round was raised on Jul 11, 2023 in the amount of $48M.

  • $10B

    Betterware Mexico's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $48M

    Betterware Mexico has raised a total of $48M of funding over 2 rounds. Their latest funding round was raised on Jul 11, 2023 in the amount of $48M.

  • $10B

    Betterware Mexico's revenue is estimated to be in the range of $10B

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