Partnership expansion The museum actively pursues collaborations with health systems, libraries, and community organizations (e.g., Children's Wisconsin, Milwaukee Public Library) to expand access and program reach, presenting opportunities for sponsored programs, co-branded events, and cross-promotional campaigns.

Community outreach With near 200,000 annual visitors and a focus on accessibility and education, there is strong potential for school district and after-school program partnerships, grant-funded initiatives, and tiered admission or membership packages appealing to families and educators.

Digital and events Existing tech stack and active event calendar indicate opportunities to upsell digital marketing services, ticketing integrations, and virtual program bundles, as well as sponsorships for signature events like Be a Kid Ball and new campaigns such as Play Together, Grow Together.

Mobile and access Launch of mobile initiatives like Wonder Wagon suggests scale-up potential for mobile education kits, traveling exhibits, or on-site corporate and philanthropic sponsorships to support outreach to underserved communities.

Nonprofit funding Revenue is under one million with a strong donor and volunteer base, signaling opportunities to provide fundraising strategy support, grant writing services, CRM optimization, and targeted outreach programs to increase membership and donor engagement.