Strong Brand Identity Founded by celebrity Blake Lively, Betty Buzz benefits from a high-profile founder which enhances brand recognition and can be leveraged in marketing collaborations or influencer partnerships to expand market reach.

Product Innovation The company’s recent launch of Betty Booze, a line of premium ready-to-drink low-ABV cocktails, indicates an opportunity to target consumers seeking convenient and gourmet beverage experiences in the rapidly growing ready-to-drink segment.

Market Expansion Potential Partnering with high-visibility brands like British Airways suggests opportunities to develop sponsorships, exclusive collaborations, or travel retail sales channels to reach affluent and global customers.

Sustainable & Clean Products With a focus on beverages made from real fruit and clean ingredients, there is potential to target health-conscious and premium consumers interested in sustainable and wholesome product offerings.

Digital Engagement Implementation of a layered digital tech stack including social media tracking and targeted advertising presents opportunities to enhance personalized marketing, increase online sales, and explore digital campaigns to boost brand awareness.