Established Market Presence Betz Pools has over 80 years of industry experience, establishing a strong reputation in Ontario as a premier designer and builder of custom pools and backyard renovations, which suggests they have an extensive customer base and ongoing project needs.

Luxury & Customization Focus The company specializes in high-end, custom concrete and vinyl pools along with total backyard design projects, indicating opportunities to upsell premium products, advanced landscaping solutions, and innovative pool technology.

Expanded Service Offerings Betz Pools provides a range of services from pool construction and renovations to mechanical repairs and generator installations, opening doors to cross-selling maintenance contracts, equipment upgrades, and related outdoor living products.

Technology Integration Utilizing modern tech such as responsive web tools and online marketing platforms, there is an opportunity to leverage digital channels to promote new products, seasonal offers, or maintenance packages directly to their client base.

Growing Regional Leader With a sizable workforce and numerous regional awards, Betz Pools is well-positioned to expand into adjacent markets or upscale segments, providing a prospect for targeted sales campaigns focused on premium upgrades, innovative pool accessories, or backyard transformation packages.