Luxury Niche Focus Bevel operates within the high-end luxury eyewear market, presenting opportunities to target premium consumers seeking exclusive, artisan-crafted eyewear pieces.

International Craftsmanship Manufactured by a rare Japanese artisan factory, Bevel emphasizes quality and craftsmanship, appealing to customers who value authentic, well-crafted products with a unique heritage.

Growing US Presence As one of the few American-based high-end optical companies, Bevel is expanding its brand within the US market, opening avenues to partner with luxury retailers and boutique optical stores.

Technology Stack Optimization Utilizing modern web technologies such as Heroku and Cloudflare suggests opportunities to further improve online sales channels and enhance digital marketing efforts to reach affluent consumers.

Market Competitive Positioning With a revenue up to $10 million and a smaller team, Bevel can leverage its artisanal and luxury positioning to differentiate from mass-market eyewear brands and attract discerning clients.