Beyond Sports Employee Directory
Spectator SportsNorth Holland, Netherlands51-200 Employees
Beyond Sports is a mid-sized player in the spectator sports space that uses real-time data and visualization to render live games in new formats. Its offerings range from alternate broadcasts to fully virtual environments, creating immersive, interactive experiences that blend sports with entertainment and storytelling. The company serves leagues, broadcasters, and brands aiming to reach newer and younger audiences with enhanced viewing options. Based in Alkmaar, North Holland, Netherlands, Beyond Sports operates as part of Sony and has earned four Sports Emmy Awards for innovation and technical achievement in live sports production. In 2026, LIV Golf announced a partnership with Beyond Sports to launch two gamified experiences, illustrating ongoing collaboration with major sports properties.