Active Rebrand The profile indicates the agency is rebranding under 9Rooftops Marketing and redirects from BFG Agency. This presents an opportunity to engage during a transition phase with updated service offerings, potential for refreshed case studies, and targeted messaging around modern digital advertising capabilities.

Public Relations Growth Recent hires in PR leadership and recognition as a Best Workplace in South Carolina suggest a strengthened PR and employer branding capability. Sales opportunities could include integrated PR-led campaigns, media planning, and corporate storytelling for brands seeking earned media and reputation management.

Public Sector Partners Contract renewals with Pennsylvania Lottery indicate experience in regulated, high-stake, large-scale campaigns. This positions the agency well to pursue additional state governance, gaming, or public-sector projects requiring compliance, measurement, and performance marketing.

Campaign Innovation Launching Discover South Carolina demonstrates capability in regional tourism and destination marketing campaigns. There is potential to upsell to tourism boards, regional economic development agencies, or hospitality clients seeking multi-channel marketing ecosystems supported by data analytics.

Data and Analytics Edge Tech stack includes Power BI, Salesforce, IBM SPSS, and Sendinblue, highlighting a data-driven approach. This can be leveraged to target mid-market brands needing measurable ROAS, customer segmentation, and integrated CRM-led advertising solutions across digital channels.