BHG Singapore Email Format

RetailWest Region, Singapore51-200 Employees

BHG Singapore is a mid-sized retailer operating as a lifestyle department store in Singapore. It runs two stores located at Bugis Junction and Bishan Junction 8, serving shoppers across the city and the West Region. The business traces its roots to 1994, when Seiyu Wing On Department Store was established as a joint venture between Seiyu, Ltd. (Japan) and Wing On Pte Ltd (Hong Kong), and it was acquired by Beijing Hualian Group in 2007, after which it adopted the BHG brand.

Its offering centers on international brands and designer-quality goods sold at accessible prices, with a focus on delivering a positive shopping experience. The company upholds values such as teamwork, entrepreneurial spirit, customer focus, and social and environmental responsibility, aiming to remain locally relevant and community-oriented. In 2022, the retailer introduced self-checkout kiosks to streamline in-store purchases.

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