Target Audience Engagement The company specializes in reaching bicycle dealers and industry executives across North America and globally through its print and digital channels, offering opportunities to introduce products or services directly to key industry decision-makers.

Digital Presence With an active online platform updating industry news five days a week and leveraging targeted ad technologies like Google AdSense and Facebook Pixel, the company presents a valuable digital advertising opportunity for brands seeking visibility in the cycling industry.

Innovation Focus Recent product launches such as anti-theft LED bike lights indicate an openness to innovative bicycle accessories and security solutions, presenting potential partnerships or sales channels for related product offerings.

Industry Acquisition Having been acquired by Pocket Outdoor Media, a company with a portfolio of sports and outdoor brands, suggests a strategic alignment with outdoor and active lifestyle markets, opening avenues for cross-promotional sales and integrated marketing campaigns.

Market Revenue Range Operating within a revenue bracket of up to $10 million, the company offers accessible entry points for collaboration, sponsorship, or joint ventures aimed at expanding market reach within the cycling industry ecosystem.