Regional footprint Established presence with five locations across Saginaw, Frankenmuth, Midland, Bay City and Clare, plus home visits. Sales teams can target local physicians, senior centers, and home healthcare partners to expand patient referrals and convert home-bound patients to in-clinic fittings.

Longstanding expertise Founded in 1952 with a legacy in advancing hearing aid technology, led by experienced clinicians including a Doctor of Audiology. Opportunity to position as trusted, expert partner for insurance companies, employers, and healthcare providers seeking reliable hearing solutions.

Comprehensive offerings Full-service model includes fittings, trials with 30-day return policy, warranties up to three years, and financing options through Wells Fargo. Upsell potential for extended warranties, service plans, and new device upgrades to existing customers.

Insurance and financing access Acceptance of all eligible insurance and multiple payment methods plus zero percent financing. Growth avenue through partnerships with insurers and Medicare/managed care plans to drive patient access and reduce cost barriers.

Digital and reach Digital footprint includes Google Ads, HubSpot analytics, and diverse tech stack; potential to leverage data for targeted campaigns, patient education content, and appointment scheduling integrations to improve lead generation and conversion from regional marketing.