Reliable contractor Target mid-market commercial, industrial, and residential clients in Michigan seeking honest pricing, on-time delivery, and dependable electrical contracting services. Highlight BTE’s 25+ years combined experience and commitment to customer satisfaction to secure repeat business and referrals.

Full-service capability Position BTE as a single-source electrical partner for design-build, installation, and testing. Upsell to clients needing end-to-end electrical solutions for new builds, retrofits, or facilities upgrades, emphasizing cost-effective problem solving.

Financial scale Leverage revenue range and project scope to pursue larger commercial/industrial projects within the regional utilities and facilities management sectors. Use financial stability messaging to win bids with higher risk/reward requirements.

Digital footprint Assess opportunities to expand digital marketing and inbound lead generation efforts leveraging existing tech stack (Google Analytics, Facebook Pixel) to target facility managers, general contractors, and procurement teams with case studies and quotes.

Growth opportunities Explore partnerships with OEMs, general contractors, and property management firms in Michigan for recurring maintenance, preventative services, and mechanical-electrical integrations to build a steady pipeline of service contracts.