Local Market Focus Big City Limousine primarily services the Wisconsin area, providing opportunities to develop local partnerships with event venues, hotels, and corporate clients seeking luxury transportation for weddings, parties, and special events.

Niche Hospitality Events With a focus on events like proms, weddings, and bachelor/bachelorette parties, there is potential to cross-sell packages and expand offerings for other celebratory gatherings, increasing repeat bookings.

Small but Service-Oriented Operating with a small team suggests agility and personalized service, which can be leveraged to build loyal customer relationships and differentiate from larger competitors with more automated approaches.

Digital Presence Opportunities The use of basic online tools like GoDaddy and social media offers scope to enhance marketing efforts, improve online visibility, and attract new clients through targeted digital campaigns.

Competitive Positioning Compared to industry giants like Uber and Lyft, Big City Limousine can emphasize luxury, personalized service, and local expertise to appeal to clients seeking a premium transportation experience.