Analytics Upsell Big Com already uses Snowplow for analytics; opportunity to deepen data strategy with advanced audience segmentation, attribution modeling, executive dashboards, and privacy-conscious data collection to optimize campaigns across digital, PR, and media.

Thought Leadership The hire of a senior business editor signals a focus on leadership content; propose executive storytelling programs, PR distribution, bylined thought leadership, media training, and integrated content marketing packages.

Creative Production With a track record in music video collaborations, Big Com can expand into end-to-end branded content, video production, influencer campaigns, and experiential marketing to broaden client impact and attract entertainment-focused brands.

Regional Growth Based in Birmingham with regional focus, target Southeast growth through regional campaigns, local partnerships, and scalable capacity options such as outsourced project teams to handle larger, multi-market campaigns.

Martech Integration As a full-service agency with a varied tech stack, propose packaged MarTech services including marketing automation setup, CRM integration, form optimization, data pipeline design, and analytics bridging between Snowplow and paid media platforms.