Ethical sourcing Target partnerships with ethical and traceable herb suppliers, leveraging Big Heart Tea Co.’s commitment to direct-trade herbs to position as a premium, transparency-led brand in health-focused retailers and chain cafes.

Regional growth Capitalize on Midwest roots and local branding to pursue regional distributors, co-packers, or cafe programs, expanding access in nearby markets while aligning with their woman-owned narrative.

Small team leverage With a lean team, pursue turnkey botted channels such as white-label tea blends, bundled gift sets, and scalable ecommerce programs that demand minimal on-site support while driving recurring revenue.

Tech-driven marketing Utilize their tech stack (Shopify, Klaviyo, AdRoll, marketplaces, and payment options) to propose performance marketing packages, retargeting, and loyalty programs that boost average order value and customer lifetime value.

Strategic partnerships Explore collaborations with wellness brands, fitness studios, and community initiatives (as evidenced by Saint John partnership) to co-brand limited editions and expand exposure in local markets and events.