Strategic positioning Big Marlin Group is a mid-sized Arizona advertising services agency with national reach and a track record of delivering marketing solutions by deeply understanding client business needs, signaling opportunities to position as a partner for comprehensive digital transformation and performance marketing.

Growth potential With a revenue range of 50M-100M and a 11-50 employee base, there is room to scale services, cross-sell analytics, media buying, and creative production to mid-market clients seeking full-service digital campaigns.

Technology leverage Utilizes a broad tech stack including Google AdWords, Canva, Adobe Creative Cloud, JavaScript and analytics-friendly tools, suggesting potential for expanding programmatic advertising, creative optimization, and customized marketing tech solutions.

Industry credibility Recognition as a Top Digital Marketing Agency in 2019 and a history of local partnership programs indicate credibility and references that can be leveraged to win new business in enterprise and nonprofit sectors seeking proven providers.

Collaboration pathways Past collaboration with Lakeland Hills YMCA demonstrates capability for non-profit and community-focused campaigns, presenting upsell opportunities into other nonprofits, associations, and mission-driven brands requiring strategic marketing and digital experiences.