Distributor Network Big W Sales is an exclusive distributor for leading spray and fertilizer equipment brands (CASE IH, Highway Equipment/New Leader, Adams, Waconia) and carries industry leaders (Ace, Banjo, CDS-John Blue, Hypro, Raven, Snyder Industries, Spraying Systems, Teejet), presenting a broad sales opportunity to expand product offerings for agricultural retailers and large farms in the western United States.

Expanded Equipment As a manufacturer of trailers and a supplier of spray and fertilizer application equipment, there is cross-sell potential between equipment and trailer solutions for logistics and spray operations, appealing to customers seeking integrated deployment and maintenance capabilities.

Midmarket Focus With a moderate size of 11-50 employees and annual revenue in the 1M–10M range, Big W Sales targets mid-market farming operations and regional agribusinesses, suggesting scalable outreach through mid-sized farm districts, cooperative networks, and regional ag retailers.

Western Presence As one of the largest suppliers in the western United States, there is a geographic opportunity to upsell to expanding farms and irrigation districts in adjacent western states, leveraging regional service and replacement part availability.

Digital Engagement Existing tech stack includes Digital advertising and analytics assets (DoubleClick Floodlight, Google tools) indicating readiness for targeted digital campaigns; prioritize account-based outreach to key distributors, farms, and equipment users with tailored promotions and bundled offers.