Award-Winning Tourism Leverage Big White’s recognized status as Canadian Tourism Awards Business of the Year and Best International Ski Resort for families to open conversations with media partners, travel aggregators, and family-focused tour operators for co-marketing, package deals, and sponsorship opportunities.

Family & Safety Focus Their strong family segment and partnerships with Canada Ski Patrol suggest opportunities in family-friendly experiences, safety training programs, member discounts, and loyalty initiatives that can be packaged for family travel planners and safety-conscious groups.

High-Performance Experience With extensive terrain, 16 lifts, and diverse activities ( Nordic trails, tubing, dogsledding, ice-climbing), target outdoor adventure brands, equipment retailers, and experiences marketplaces to create bundled offerings, season passes, and cross-promotional campaigns.

Tech & Operations A modern tech stack including NetSuite, Microsoft 365, Kronos, and Drupal indicates readiness for B2B integrations, loyalty platforms, and enterprise procurement partnerships; propose API-enabled data sharing, invoicing automation, and SAP/ERP-aligned procurement collaborations.

Regional Growth & Recognition Strong regional awards and media visibility in British Columbia present a gateway for regional tourism bureaus, hospitality suppliers, and experience providers to co-market and expand cross-sell opportunities in Western Canada and cross-border markets, including packaging with OnTheSnow and other distribution channels.