Expanding Tourism Events Big White Ski Resort actively hosts and participates in high-profile events such as downhill racing series, international ski championships, and music festivals. This presents opportunities for sponsors, event management tools, or promotional partnerships to enhance event experiences and increase brand visibility within a targeted leisure audience.

Diverse Winter Activities In addition to skiing and snowboarding, the resort offers activities like snowmobiling, ice climbing, and dog sledding, attracting varied customer segments. Business solutions that cater to outdoor adventure services, equipment rentals, or safety gear can find sales prospects by integrating into these diverse activity offerings.

Strong Digital Footprint Utilizing platforms such as Facebook Pixel, Cloudflare, and Lightspeed, the resort demonstrates a focus on digital marketing and e-commerce. Technology providers offering targeted advertising, website optimization, or online booking solutions have potential to support their digital engagement strategies and increase their customer reach.

Growth in Regional Recognition Winning awards like Best of Kelowna and engaging in national tourism celebrations indicates a focus on regional and national brand building. Businesses in hospitality, local attractions, or promotional media can explore partnership opportunities to leverage the resort’s reputation for increased visitor engagement.

Potential for Franchise & Expansion With a significant revenue range and a sizeable workforce, the resort is well-positioned for expansion or franchising opportunities. Companies specializing in operational systems, hospitality management, or expansion consulting can target Big White Ski Resort for scalable solutions to support growth initiatives.