Insights

Strong Brand Presence BIG4 Holiday Parks is Australia’s leading holiday park group with over three decades of market leadership and high-quality accommodations, creating opportunities to cross-sell premium travel and leisure services to their engaged customer base.

Strategic Brand Initiatives The company recently launched the ‘GO BIG’ brand platform and campaign, emphasizing the emotional experience of their offerings, which can be leveraged to promote complementary outdoor, adventure, and experience-driven products.

Technological Engagement Utilizing advanced digital tools like Fullstory, Google Analytics, and cloud services, BIG4 is focused on improving customer experience and data-driven marketing, presenting opportunities to offer digital solutions or targeted marketing partnerships.

Regional Collaboration With reciprocal memberships with TOP 10 Holiday Parks in New Zealand and North America’s Kampgrounds of America, there is potential to develop international touring products, cross-promotions, or loyalty program integrations.

Growth & Expansion Recent leadership changes and partnerships indicate a focus on expanding their brand presence and offerings, creating opportunities for sales in hospitality services, outdoor equipment, and hospitality management solutions.

BIG4 Holiday Parks of Australia Tech Stack

BIG4 Holiday Parks of Australia uses 8 technology products and services including Fullstory, Microsoft 365, Vue.js, and more. Explore BIG4 Holiday Parks of Australia's tech stack below.

Fullstory

Analytics

Microsoft 365

Vue.js

Javascript Frameworks

Zip

Payment Processing

Microsoft Azure

Platform As A Service

Cloudflare Bot Management

Security

X-Content-Type-Options

Web & Portal Technology

Google Analytics

Web Analytics

BIG4 Holiday Parks of Australia Email Formats	Example	Percentage
First.Last@big4.com.au	John.Doe@big4.com.au	86%
First@big4.com.au	John@big4.com.au	8%
FirLast@big4.com.au	JohDoe@big4.com.au	3%
F_Last@big4.com.au	J_Doe@big4.com.au	3%

BIG4 Holiday Parks of Australia Email Formats

Example

Percentage

First.Last@big4.com.au

John.Doe@big4.com.au

86%

First@big4.com.au

John@big4.com.au

FirLast@big4.com.au

JohDoe@big4.com.au

F_Last@big4.com.au

J_Doe@big4.com.au

Frequently Asked Questions

Where is BIG4 Holiday Parks of Australia's headquarters located?

BIG4 Holiday Parks of Australia's main headquarters is located at 313 Burwood Road Suite 2 Level 2 Hawthorn, South Australia 3124 Australia. The company has employees across 5 continents, including OceaniaNorth AmericaAfrica.

What is BIG4 Holiday Parks of Australia's official website and social media links?

BIG4 Holiday Parks of Australia's official website is big4.com.au and has social profiles on LinkedIn.

What is BIG4 Holiday Parks of Australia's SIC code NAICS code?

BIG4 Holiday Parks of Australia's SIC code is 7011 - Hotels and Motels NAICS code is 7211 - Traveler Accommodation.

How many employees does BIG4 Holiday Parks of Australia have currently?

As of March 2026, BIG4 Holiday Parks of Australia has approximately 148 employees across 5 continents, including OceaniaNorth AmericaAfrica. Key team members include Chief Executive Officer: S. J.Head Of Marketing: N. P.Head Of Loyalty & Retention: M. P.. Explore BIG4 Holiday Parks of Australia's employee directory with LeadIQ.

What industry does BIG4 Holiday Parks of Australia belong to?

BIG4 Holiday Parks of Australia operates in the Hospitality industry.

What technology does BIG4 Holiday Parks of Australia use?

BIG4 Holiday Parks of Australia's tech stack includes FullstoryMicrosoft 365Vue.jsZipMicrosoft AzureCloudflare Bot ManagementX-Content-Type-OptionsGoogle Analytics.

What is BIG4 Holiday Parks of Australia's email format?

BIG4 Holiday Parks of Australia's email format typically follows the pattern of First.Last@big4.com.au. Find more BIG4 Holiday Parks of Australia email formats with LeadIQ.

When was BIG4 Holiday Parks of Australia founded?

BIG4 Holiday Parks of Australia was founded in 1979.

BIG4 Holiday Parks of Australia

Q: What technology does BIG4 Holiday Parks of Australia use?

BIG4 Holiday Parks of Australia's tech stack includes Unpkg, Cloudflare Bot Management, X-Content-Type-Options, Fullstory, Google Ads Conversion Tracking.

HospitalitySouth Australia, Australia51-200 Employees

BIG4 Holiday Parks is Australia’s favourite holiday park group. 
Dedicated to the spirit of the true blue Aussie break, it has been celebrating the great outdoors for more than three decades. With holiday parks across Australia, BIG4 Holiday Parks provide a range of high-quality accommodation options from powered ensuite sites for caravans and motorhomes to luxury cabins. With a consistently high standard across all its parks, BIG4 has set the standard of holiday park experiences and is the recognised industry leader. 
BIG4 has established strong relationships with other leading global holiday park brands including reciprocal membership benefits with TOP 10 Holiday Parks in New Zealand and North America’s Kampgrounds of America. 
For more information on BIG4 Holiday Parks visit BIG4.com.au.

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