Insights

Strategic Partnerships BIG4 has established reciprocal membership benefits with TOP 10 Holiday Parks (NZ) and Kampgrounds of America (North America). This suggests opportunities to position cross-border packages, affiliate deals, and co-branded promotions with partner networks to expand reach and drive bookings.

Brand Prestige Multiple consecutive national awards (2025 Qantas Australian Tourism Awards) reinforce market leadership and credibility. Leverage award status in outbound prospecting, corporate partnerships, and loyalty programs to command premium pricing and long-term contracts.

Technology Enablement A tech stack spanning AWS, Azure, Snowplow, and marketing platforms indicates strong digital infrastructure. Opportunities exist to propose advanced marketing analytics, CRM enhancements, and digital guest experience solutions to drive direct bookings and data-driven decision making.

Expansion & Reach With 51-200 employees and a nationwide footprint, there is potential to upsell group bookings, corporate retreats, and fleet-friendly accommodations. Consider enterprise-grade travel partnerships and B2B sales for school, sport, and tourism groups seeking turnkey solutions.

Co-Brand & Innovation Recent brand platform extensions and campaigns (GO BIG) show appetite for marketing innovation. Propose co-branded campaigns, loyalty incentives, and experiential packages to attract repeat customers and boost ancillary revenue across parks.

BIG4 Holiday Parks of Australia Tech Stack

BIG4 Holiday Parks of Australia uses 8 technology products and services including Microsoft Advertising, The Trade Desk, Snowplow, and more. Explore BIG4 Holiday Parks of Australia's tech stack below.

Media & News

BIG4 Holiday Parks of Australia's Email Address Formats

BIG4 Holiday Parks of Australia uses at least 4 email formats:
BIG4 Holiday Parks of Australia Email FormatsExamplePercentage
First.Last@big4.com.auJohn.Doe@big4.com.au
87%
First@big4.com.auJohn@big4.com.au
8%
FirLast@big4.com.auJohDoe@big4.com.au
3%
F_Last@big4.com.auJ_Doe@big4.com.au
2%

Frequently Asked Questions

What is BIG4 Holiday Parks of Australia's official website and social media links?

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BIG4 Holiday Parks of Australia's official website is big4.com.au and has social profiles on LinkedIn.

How much revenue does BIG4 Holiday Parks of Australia generate?

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As of October 2026, BIG4 Holiday Parks of Australia's annual revenue is estimated to be $25M - $50M.

What is BIG4 Holiday Parks of Australia's SIC code and NAICS code?

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BIG4 Holiday Parks of Australia's SIC code is 7011 - Hotels and Motels and NAICS code is 7211 - Traveler Accommodation.

How many employees does BIG4 Holiday Parks of Australia have currently?

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As of October 2026, BIG4 Holiday Parks of Australia has approximately 153 employees across 4 continents, including Oceania, Europe and Africa. Key team members include Chief Executive Officer: S. J., Chief Executive Officer: R. S. and Chief Executive Officer: R. S. Explore BIG4 Holiday Parks of Australia's employee directory with LeadIQ.

What industry does BIG4 Holiday Parks of Australia belong to?

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BIG4 Holiday Parks of Australia operates in the Hospitality industry.

What technology does BIG4 Holiday Parks of Australia use?

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BIG4 Holiday Parks of Australia's tech stack includes Microsoft Advertising, The Trade Desk, Snowplow, Amazon Web Services, WooCommerce, Microsoft 365, Mautic and Microsoft Azure.

What is BIG4 Holiday Parks of Australia's email format?

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BIG4 Holiday Parks of Australia's email format typically follows the pattern of First.Last@big4.com.au. Find more BIG4 Holiday Parks of Australia email formats with LeadIQ.

When was BIG4 Holiday Parks of Australia founded?

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BIG4 Holiday Parks of Australia was founded in 1979.
BIG4 Holiday Parks of Australia logo

BIG4 Holiday Parks of Australia

HospitalitySouth Australia, Australia51-200 Employees

BIG4 Holiday Parks of Australia is a hospitality company operating a network of holiday parks across Australia. The company is headquartered at 313 Burwood Road Suite 2 Level 2 Hawthorn, South Australia 3124 Australia and employs between 51 and 200 people. It offers a range of accommodation options, from powered ensuite sites for caravans and motorhomes to luxury cabins, with a consistent standard across its parks. With more than three decades in operation, BIG4 positions itself as an industry leader and maintains reciprocal membership arrangements with TOP 10 Holiday Parks in New Zealand and North America's Kampgrounds of America. Recent developments include a partnership with Ford Australia and the 2025 Qantas Australian Tourism Awards recognizing the Gold Coast Holiday Park as Australia's best caravan and holiday park, marking the fourth consecutive year a BIG4 property has won the national title.

Section iconCompany Overview

SIC Code
7011 - Hotels and Motels
NAICS Code
7211 - Traveler Accommodation
Founded
1979
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    BIG4 Holiday Parks of Australia's revenue is estimated to be in the range of $25M - $50M

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