Military-focused offers Leverage Bigg's Harley-Davidson's stated military appreciation programs by tailoring financing, parts, and apparel bundles with military discounts or loyalty perks to drive repeat visits and trade-ins from active and veteran customers.

Local lifestyle access Position as the premier SoCal riding hub by coordinating weekend events, rentals, and dealer-to-rider experiences that cross-promote gear, apparel, and customization services to capitalize on frequent weekend riders and local enthusiasts.

Financing optimization Target their financing capability with low-down-payment, competitive APR options and bundled service plans to boost per-transaction value and convert foot traffic into financing-heavy purchases such as bikes, parts, and upgrades.

Cross-sell opportunities Promote a coordinated cross-sell approach across vehicles, parts, performance upgrades, and gear (helmets, jackets) to increase average order value and capitalize on customers seeking a full Harley experience.

Trade-in incentives Emphasize and expand trade-in programs beyond motorcycles to cars, boats, trailers, and trucks to attract broader local inventory turnover, attract price-conscious buyers, and drive showroom traffic for evaluations and upgrades.