European market leader BigMat is the top brand of independent builders merchants across Europe, with a significant presence in France, Italy, Spain, Belgium, and soon in the Czech Republic. Leveraging this market leadership can open up expansive cross-border sales opportunities.
Tech-savvy operations Utilizing technology tools like Google Analytics, Shopify, and SEO optimization, BigMat demonstrates a tech-forward approach in its operations. Highlighting these tools and practices can appeal to modern customers looking for innovative solutions.
Untapped market segments With a strong focus on wholesale building materials, BigMat can explore diversifying into related segments like eco-friendly construction materials or smart home solutions. Identifying and targeting these untapped market segments can drive incremental sales growth.
Strategic partnerships Establishing strategic partnerships with complementary industries such as architecture firms, property developers, or sustainable construction advocates can enhance BigMat's market reach. Collaborating with key players in these sectors can lead to mutually beneficial sales opportunities.
Competitive differentiation To stand out among similar companies like Leroy Merlin and Castorama, BigMat can leverage its customer service, product quality, or unique offerings. Highlighting these competitive advantages in sales pitches can attract customers seeking value-added services and products.