Professional customer base Target expansion by leveraging their 15 points of sale and exclusive access for professionals to upsell bundled construction, carpentry, electrical, plumbing, ceramic, and hardware solutions to trade customers and small contractors.

One-stop solutions Position as a partner for complete project needs by offering integrated product ranges and services across all trades, enabling cross-sell opportunities between renovations, housing, and new builds for builders, remodelers, and facility managers.

Sustainable value Emphasize efficiency and sustainable building solutions to align with their commitment to sustainable, time- and cost-saving improvements, presenting energy-efficient materials and eco-friendly options to their professional clients.

Digital and analytics Utilize their tech stack and digital channels (Google Ads, Facebook Pixel) to run targeted campaigns for trade segments, optimize CAC/ROI, and tailor offers based on shop location, trade type, and project size.

Growth partnerships Explore collaboration opportunities such as exclusive supplier programs, showroom demonstrations, and training sessions for professionals and end-users to deepen relationships, increase foot traffic, and boost recurring purchases.