Cross Department Sales Leverage the 15-location, seven-department retail model to create bundled end-to-end project solutions for construction, carpentry, painting, electrical, plumbing, ceramic, and hardware. Target professional accounts with multi-product bundles, volume discounts, and project-based proposals to increase cart size and repeat business.

Professional Network Advantage A large base of professional customers with exclusive-access warehouses and showroom spaces for bathrooms and ceramics provides opportunities to upsell services such as on-site consultations, installation planning, and staged project workflows, converting showroom visits into orders.

Sustainability Growth Position sustainable and efficient building materials as core differentiators, offering green bundles and advisory services to help clients reduce costs and emissions on renovations, aligning with the company's commitment to sustainable solutions.

Digital Marketing Optimization With a tech stack including Google Ads and analytics, implement account-based marketing and location-based campaigns targeting trades and DIY customers, integrate CRM and B2B e-commerce for easy procurement, and run remarketing to boost conversions.

Partnerships Expansion Explore exclusive supplier partnerships and private-label opportunities across departments to improve margins, while evaluating regional expansion and online B2B marketplace options to reach new customers beyond Madrid, Barcelona and Castilla y León.