Community funding Non-profit, community-owned ski area with diverse funding streams including donations, events, and sponsorships. Potential sales opportunity: partner with local businesses and donors for sponsorships, event sponsorships, and targeted fundraising campaigns that align with summer and winter activities.
Year round Operates in all seasons with summer attractions like the Mars Hill Mountain Challenge and off-season events. Potential sales opportunity: cross-sell outdoor gear, seasonal memberships, and multi-activity passes to attract visitors year-round.
Capacity & Growth Small to mid-size operation (11-50 employees) pursuing capital improvements, including a new chairlift with a multi-million dollar fundraising campaign. Potential sales opportunity: provide financing, equipment, or service packages tailored to capital campaigns, donor communications, and project management for non-profits.
Tech & Marketing Technical stack includes Facebook Pixel, Cloudflare, Mailchimp, Google Cloud, and Datadog, indicating active digital marketing and analytics. Potential sales opportunity: deliver targeted digital marketing services, CRM/automation enhancements, cloud hosting optimization, and data analytics consulting for improved ticketing and donor engagement.
Partnerships & Visibility Recent partnerships with local artisans and community organizations, plus revenue from advertising space on lifts and towers. Potential sales opportunity: source local sponsorships, co-branded events, and advertising packages; explore partnerships with regional tourism boards and outdoor equipment brands to expand reach.