Premium Customer Service Bill Jacobs Motorsport has received multiple awards for customer service and satisfaction, indicating a strong reputation for delivering high-quality experiences. This suggests opportunities for upselling and customer loyalty programs targeting high-value clients and repeat buyers.

Diverse Vehicle Inventory The company offers a wide range of new luxury brands including BMW, MINI, Jaguar, Land Rover, and Volkswagen, along with a large selection of pre-owned vehicles, including electric models. This extensive inventory allows targeted marketing to various customer segments based on brand preferences, budgets, and eco-conscious choices.

Electric Vehicle Focus With a dedicated electric vehicle dealership, Current Automotive, the company is positioned to capitalize on the growing EV market. Sales efforts can be directed towards environmentally conscious consumers and early adopters looking for electric and hybrid options.

Strong Regional Presence Operating multiple franchise locations in Illinois with awards for excellence, Bill Jacobs Motorsport has solid regional brand recognition, opening opportunities for cross-selling accessories, maintenance services, and expanded financing solutions within the Midwest market.

Tech-Enabled Operations Utilizing advanced digital tools like AWS, Algolia Realtime Search, and Google Maps, the company demonstrates a forward-thinking approach. Leveraging this technology could enhance lead generation, streamline online sales processes, and improve customer engagement for targeted campaigns.