Insights

Rapid Expansion Billa Bulgaria has been aggressively expanding its retail footprint with plans to open over 13 new stores in 2025, supported by a significant investment of €31 million, indicating strong growth potential and increased demand for local and high-quality products.

Logistics Investment The company has invested over €51 million in logistics infrastructure, including a new logistics base near Stara Zagora, which can lead to improved supply chain efficiency and better product availability for store expansion, offering opportunities for logistics providers.

Market Penetration With over 160 stores across 50 cities in Bulgaria and continuous network development, Billa is positioning itself as a dominant grocery retailer, creating multiple touchpoints for localized marketing campaigns and direct customer engagement efforts.

Technology Adoption The company's use of advanced web technologies like HTTP/3, Nuxt.js, and reCAPTCHA suggests a focus on digital innovation and customer experience, opening opportunities for digital marketing, e-commerce collaborations, and tech-driven sales channels.

Social Responsibility Billa Bulgaria's recognition as a 'National Champion' in ecological and corporate sustainability highlights its commitment to social responsibility, aligning with consumer trends towards eco-conscious products and sustainability initiatives, which can be leveraged in brand positioning and B2B collaborations.

Similar companies to Billa Bulgaria Ltd.

Billa Bulgaria Ltd. Tech Stack

Billa Bulgaria Ltd. uses 8 technology products and services including Open Graph, Nuxt.js, Envoy, and more. Explore Billa Bulgaria Ltd.'s tech stack below.

  • Open Graph
    Content Management System
  • Nuxt.js
    Javascript Frameworks
  • Envoy
    Load Balancers
  • Node.js
    Programming Languages
  • X-XSS-Protection
    Security
  • reCAPTCHA
    Security
  • Vuetify
    UI Frameworks
  • HTTP/3
    Web & Portal Technology

Media & News

Billa Bulgaria Ltd.'s Email Address Formats

Billa Bulgaria Ltd. uses at least 1 format(s):
Billa Bulgaria Ltd. Email FormatsExamplePercentage
F.Last@billa.bgJ.Doe@billa.bg
44%
First.Last@billa.bgJohn.Doe@billa.bg
12%
F.Last@billa.bgJ.Doe@billa.bg
44%

Frequently Asked Questions

Where is Billa Bulgaria Ltd.'s headquarters located?

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Billa Bulgaria Ltd.'s main headquarters is located at 55 Bulgaria Boulevard Sofia, Sofia-grad 1404 Bulgaria. The company has employees across 3 continents, including EuropeAsiaSouth America.

What is Billa Bulgaria Ltd.'s phone number?

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You can contact Billa Bulgaria Ltd.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Billa Bulgaria Ltd.'s official website and social media links?

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Billa Bulgaria Ltd.'s official website is billa.bg and has social profiles on LinkedIn.

What is Billa Bulgaria Ltd.'s NAICS code?

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Billa Bulgaria Ltd.'s NAICS code is 44511 - Supermarkets and Other Grocery (except Convenience) Stores.

How many employees does Billa Bulgaria Ltd. have currently?

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As of March 2026, Billa Bulgaria Ltd. has approximately 740 employees across 3 continents, including EuropeAsiaSouth America. Key team members include Coo: W. W.Head Of Marketing Communications And Digital Marketing: M. S.Head Of Ecommerce: L. P.. Explore Billa Bulgaria Ltd.'s employee directory with LeadIQ.

What industry does Billa Bulgaria Ltd. belong to?

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Billa Bulgaria Ltd. operates in the Retail Groceries industry.

What technology does Billa Bulgaria Ltd. use?

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Billa Bulgaria Ltd.'s tech stack includes Open GraphNuxt.jsEnvoyNode.jsX-XSS-ProtectionreCAPTCHAVuetifyHTTP/3.

What is Billa Bulgaria Ltd.'s email format?

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Billa Bulgaria Ltd.'s email format typically follows the pattern of F.Last@billa.bg. Find more Billa Bulgaria Ltd. email formats with LeadIQ.

When was Billa Bulgaria Ltd. founded?

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Billa Bulgaria Ltd. was founded in 2000.

Billa Bulgaria Ltd.

Retail GroceriesSofia-grad, Bulgaria501-1000 Employees

We are BILLA Bulgaria – the first international supermarket chain on the Bulgarian market, entered in 2000 with the opening of its first store on 5 October in Sofia. 
Our company is part of REWE Group, which is one of the fastest developing retail chains in Europe. Our main purpose is to deliver fresh and high quality products – only the best for our customers, meanwhile working with local manufacturers and firms.
Currently we are represented in 50 Bulgarian cities with over 160 stores. And we continue intensively to develop our network of supermarkets.
We take part as a key partner as well as organizer of different campaigns with social responsibility. At the European Business Awards we are distinguished as “National Champion” in the category “Ecological and Corporate Sustainability”.
Throughout the years we have received many honours, such as Bulgarians’ most favorite retail chain, according to the results of the one and only consumers’ rating in Bulgaria “MY LOVE MARKS“, as well as Best Employer at Career Show Awards, to name a few.

Section iconCompany Overview

Headquarters
55 Bulgaria Boulevard Sofia, Sofia-grad 1404 Bulgaria
Phone number
Website
billa.bg
NAICS Code
44511 - Supermarkets and Other Grocery (except Convenience) Stores
Founded
2000
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Billa Bulgaria Ltd.'s revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Billa Bulgaria Ltd.'s revenue is estimated to be in the range of $100M$250M

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