Insights

Large Customer Base With over 4,000 employees and approximately 600 stores across Austria, BIPA Parfumerien Gesellschaft m.b.H. provides access to a wide and diverse customer base, presenting significant opportunities for targeted marketing and personalized promotions.

Diverse Product Portfolio BIPA offers more than 15,000 international brands and a variety of private labels in beauty, wellness, and household categories, enabling suppliers to explore cross-selling and exclusive brand partnerships.

Strategic Digital Presence Utilizing advanced analytics tools like Adobe Analytics and Power BI, BIPA demonstrates a focus on data-driven decision-making, offering opportunities for integrated digital marketing initiatives and analytical collaboration.

Recent Partnership Growth The collaborative move with BELANO medical indicates an openness to innovative health and wellness solutions, creating potential for new health-focused product lines and partnerships in the pharmacy and wellness sectors.

Market Position & Reach As Austria’s largest pharmacy retailer with a prominent presence in the local market, BIPA's established brand and extensive store network provide a solid foundation for expanding new product categories and premium offerings.

BIPA Parfümerien GmbH Tech Stack

BIPA Parfümerien GmbH uses 8 technology products and services including Adobe Analytics, Amazon Web Services, Microsoft Excel, and more. Explore BIPA Parfümerien GmbH's tech stack below.

Adobe Analytics

Analytics

Amazon Web Services

Cloud Hosting

Microsoft Excel

Editors

GitLab

Issue Trackers

Adobe Marketing Cloud

Marketing Automation

Android

Programming Languages

JDA

Supply Chain Management

Google Analytics

Web Analytics

BIPA Parfümerien GmbH Email Formats	Example	Percentage
F.Last@bipa.at	J.Doe@bipa.at	50%
F.Last@bipa.at	J.Doe@bipa.at	50%

BIPA Parfümerien GmbH Email Formats

Example

Percentage

F.Last@bipa.at

J.Doe@bipa.at

50%

F.Last@bipa.at

J.Doe@bipa.at

50%

Frequently Asked Questions

Where is BIPA Parfümerien GmbH's headquarters located?

BIPA Parfümerien GmbH's main headquarters is located at 3 Industriezentrum Nö-süd Straße Neudorf Bei Parndorf, Burgenland 2355 Austria. The company has employees across 4 continents, including EuropeAsiaAfrica.

What is BIPA Parfümerien GmbH's official website and social media links?

BIPA Parfümerien GmbH's official website is bipa.at and has social profiles on LinkedIn.

What is BIPA Parfümerien GmbH's NAICS code?

BIPA Parfümerien GmbH's NAICS code is 44-45 - Retail Trade.

How many employees does BIPA Parfümerien GmbH have currently?

As of April 2026, BIPA Parfümerien GmbH has approximately 557 employees across 4 continents, including EuropeAsiaAfrica. Key team members include Bereichsleitung Ecommerce / Head Of Ecommerce: J. F.Bereichsleiter Bautechnik & Standortentwicklung / Head Of Construction & Site Development: S. N.Einkaufs-Controller: S. J.. Explore BIPA Parfümerien GmbH's employee directory with LeadIQ.

What industry does BIPA Parfümerien GmbH belong to?

BIPA Parfümerien GmbH operates in the Retail industry.

What technology does BIPA Parfümerien GmbH use?

BIPA Parfümerien GmbH's tech stack includes Adobe AnalyticsAmazon Web ServicesMicrosoft ExcelGitLabAdobe Marketing CloudAndroidJDAGoogle Analytics.

What is BIPA Parfümerien GmbH's email format?

BIPA Parfümerien GmbH's email format typically follows the pattern of F.Last@bipa.at. Find more BIPA Parfümerien GmbH email formats with LeadIQ.

When was BIPA Parfümerien GmbH founded?

BIPA Parfümerien GmbH was founded in 1980.

BIPA Parfümerien GmbH

Q: What is BIPA Parfümerien GmbH's official website and social media links?

BIPA Parfümerien GmbH's official website is bipa.at. BIPA Parfümerien GmbH has social profiles on LinkedIn.

Q: How many employees does BIPA Parfümerien GmbH have currently?

BIPA Parfümerien GmbH has approximately 557 employees.

Q: What technology does BIPA Parfümerien GmbH use?

BIPA Parfümerien GmbH's tech stack includes Office 365, OneTrust, git, Google Translate, Adobe Creative Suite.

Q: What is BIPA Parfümerien GmbH's NAICS code?

BIPA Parfümerien GmbH's NAICS code is 44-45 (Retail Trade).

RetailBurgenland, Austria501-1000 Employees

Das Unternehmen BIPA Parfumerien Gesellschaft m.b.H wurde 1980 gegründet, hat den Sitz in Wiener Neudorf und ist Teil der REWE International AG. Mit rund 600 Filialen sind wir der größte Drogerie-Fachhändler Österreichs. Das Unternehmen beschäftigt österreichweit über 4.000 Mitarbeiter:innen. Als Partner des jö Bonusclubs bietet BIPA seinen Stammkund:innen ein ganz besonderes Programm mit attraktiven Angeboten und zahlreichen Vorteilen.

BIPA ist eine preisstarke, moderne Drogerie für alles rund um Pflege, Schönheit und Wohlbefinden und begeistert mit Produkten für Beauty, Haare, Duft, Zahnpflege und Baby. BIPA bietet seinen Kund:innen über 15.000 internationale Markenartikel sowie Eigenmarken wie BI CARE, BI HOME, BI KIDS, bi good, LOOK BY BIPA, BABYWELL und BI STYLED. Im Fokus stehen außerdem kompetente Beratung und diverse Dienstleistungen wie z.B. die Textilreinigung oder der CEWE Fotoshop.

Du bist beautyaffin und verstehst dich unabhängig von deinem Alter als eine reife Persönlichkeit, die sich gut auf verschiedene Situationen einstellen kann? Informiere Dich über uns und Deine Karrierechancen auf: 
https://team.bipa.at/

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