Growing Market Presence Bird & Cronin has established itself as a global designer and manufacturer of high-quality orthopedic and sports medicine soft goods, presenting opportunities to expand their distribution channels and product offerings in diverse healthcare markets.

Acquisition Advantage Since being acquired by Dynatronics in 2017, Bird & Cronin benefits from increased resources and distribution networks, enabling sales teams to leverage enhanced cross-selling opportunities across Dynatronics’ diverse product portfolio.

Revenue Potential With estimated revenues between 1 million and 10 million dollars, Bird & Cronin is a mid-sized player ripe for growth initiatives, making strategic partnerships and upselling key opportunities to boost sales.

Technology Integration The company's tech stack, including e-commerce platforms like Shopify and analytics tools such as Google Analytics, indicates a strong digital presence that can be further optimized for targeted marketing and direct-to-consumer sales efforts.

Industry Positioning Competing with companies like Corflex and Thuasne USA, Bird & Cronin’s specialization in custom manufacturing and retail branding offers niche sales prospects within the orthopedic and sports medicine sectors, appealing to healthcare providers and specialty retailers.