Market Expansion Bird & Cronin, with a focus on orthopedic soft goods and sports medicine products, has the potential to expand its market reach globally by leveraging its high-quality medical products that are designed and manufactured in-house.

Competitive Positioning Considering the acquisition by Dynatronics Corporation in 2017, Bird & Cronin can capitalize on its enhanced capabilities to strengthen its competitive position against similar companies like BSN Medical, Corflex, Thuasne USA, and Orthofix.

Technology Utilization Utilizing a tech stack including Google Analytics, WP Rocket, and Yoast SEO, Bird & Cronin demonstrates a commitment to leveraging technology for marketing analytics, website optimization, and search engine visibility, offering valuable opportunities for digital marketing collaboration.

Customer Base Growth With revenues ranging between $10M - $50M, Bird & Cronin has the potential to enhance its customer base by strategically focusing on custom manufacturing for select partners, offering tailored solutions and expanding its product portfolio to attract a wider range of clients.

Employee Engagement With 51-200 employees, Bird & Cronin can benefit from investing in employee engagement strategies to boost productivity and foster a positive company culture, which in turn can attract new talent and strengthen relationships with existing and potential clients.